As the Director of Social Media Regional Support you will provide counsel and expertise to help augment the national social vision to meet the needs of regions, in close collaboration with the Regional Communications team. The regional strategy will be connected to the national strategy, based on data and insights, and tied closely to the Teach For America content strategy. You will create trainings and presentations for regions. This is a once in a lifetime opportunity to be at the heart of a strategic shift in how a large, complex not-for-profit communicates in digital channels, and you will be empowered to make decisions and build capabilities that draw on your professional expertise.
The Director of Regional Social Media Support will report to the Managing Director of Social Media Marketing.
- Audit and augment the national strategy to make sure Teach For America’s regional social media channels are best-in-class
- Provide support to the Regional Communications team to ensure all social media posts are focused on user needs that meet Teach For America business goals
- Stay on top of the evolving social media landscape, including algorithmic changes, and be an advocate within the organization for bold, on-brand social engagement programs
- Liaise daily the with Regional Communications team and ensure there is a process for quality assurance of social media content amongst the team
- Execute regional trainings to make Teach For America’s regional social media channels best in class
- Execute learning and development to make all of Teach For America’s social media users best in class
- Work with and inspire cross-functional teams to advance digital thinking and best practices, improving the way we work to achieve goals and our social media impact
- Selectively own social media for certain campaigns in pivotal moments of TFA’s storytelling
- Ensure that regions are measuring and evaluating social content on an ongoing basis and using research and data to ensure effectiveness
- Advocate for and operate under an agile/Lean UX environment with confidence
Prior Experience
- 6-8 years experience running social media at a mid-size to large organization or company
- Familiarity with content strategy and community strategy
- A strong understanding of engagement ladders and how social media can be used to galvanize action (on multiple levels)
- Experience working with software engineers, data analysts, content strategists, designers, and project managers
Skills
- Expertise with developing social media strategies, marketing plans, and performing analysis
- Strong analytical ability: can build reports, analyze data, summarize findings for executive teams
- Expertise in social media best practices
- Exceptional presentation skills
- An understanding of marketing and digital strategy principles
- Passionate about educational equity as well as a demonstrated commitment to diversity, equity, and inclusiveness
- Able to think big, generate ideas and drive solutions to complex problems in a fast-paced, deadline-driven environment
- An exceptional writer and oral communicator, including in writing in others’ voices and in editing others’ work
- Skilled in the art of persuasion, with a deep sense of humility and openness to the perspectives of others
- Able to maintain a sense of possibility in the face of obstacles, and balance both short- and long-term results
Work Demands
- National travel for in-person meetings will vary throughout the year, but is estimated to include an average of 1 trip per month; some weekend and evening work expected.
Salary for this position is competitive and depends on prior experience. In addition, a comprehensive benefits package is included.