As the Director if Regional Email Support you will provide counsel and expertise to help augment the national email vision to meet the needs of regions, in close collaboration with the Regional Communications team. You will act as an expert on Teach For America’s email platform and will coach users on effectively leveraging email as an engagement tool. Your job will involve a high degree of planning, developing, testing, and analyzing email campaigns, as well as working closely with cross-functional and partner teams. You will be responsible for ensuring adoption of best practices for sending, tracking, and optimizing email campaigns and you will be excited to develop solutions that meet communication goals.
This is a new role that has been created to deliver on a new digital strategy that has a user-first approach to developing communications for Teach For America’s core constituencies of prospects, corps members, and alumni. This role will be instrumental in servicing the Regional Communications teams to ensure they are able to deliver on Teach For America’s regional priorities. As part of the Email team, you will have the opportunity to bring to life the ambitious digital goals of a modern, complex, national, not-for-profit at the forefront of educational reform.
The Director of Regional Email Support will report to the Managing Director of Email.
- Audit and augment the national strategy to make sure Teach For America’s regions are in alignment with Teach For America’s email strategy, based on a user segmentation
- Provide support to the Regional Communications team to ensure all email activities are focused on user needs and in alignment with Teach For America’s strategic goals
- Execute regional trainings to make Teach For America’s regional email media channels best in class
- Execute learning and development to make Teach For America’s email users best in class
- Measure and evaluating regional email activity on an ongoing basis and using research and data to ensure effectiveness
- Selectively own email campaigns in pivotal moments of TFA’s storytelling
- Monitor the industry for email marketing and reporting tools, and make recommendations about leveraging new integrations if necessary
- Measure and evaluate email performance on an ongoing basis and use research and data to ensure effectiveness
- Advocate for and operate under an agile/Lean UX environment with confidence
Prior Experience
- 6-8 years experience running email strategy at a mid-size to large organization or company
- Experience in measurement and optimization of email campaigns
- Previous experience working in Pardot, Salesforce, and other CRM databases
- Experience working with content strategists, user experience designers, user interface designers, data analysts, and business users
Skills
- Strong analytical ability: can build reports, analyze data, summarize findings for executive teams
- Expertise in email best practices
- Exceptional presentation skills
- Passionate about educational equity as well as a demonstrated commitment to diversity, equity, and inclusiveness
- Able to think big, generate ideas and drive solutions to complex problems in a fast-paced, deadline-driven environment
- An exceptional writer and oral communicator, including the skills to write in others’ voices and in edit others’ work
- Skilled in the art of persuasion, with a deep sense of humility and openness to the perspectives of others
- Able to maintain a sense of possibility in the face of obstacles, and balances both short- and long-term results
Work Demands
- National travel for in-person meetings will vary throughout the year, but is estimated to include an average of 1 trip per month; some weekend and evening work expected.
Salary for this position is competitive and depends on prior experience. In addition, a comprehensive benefits package is included.