The Director of Paid Social will report to the Senior Managing Director of Insights and will be responsible for developing, optimizing, and managing our paid social tactics for campaigns and ongoing social media activities. You will work directly with other members of our marketing and digital teams to provide input and validate results of our marketing efforts across web, social, and email.
As the Director of Paid Social, you will be responsible for media planning and execution within our campaigns and throughout our ongoing social media activities. You will be responsible for creating and executing on our growth strategies, planning and managing paid social buys, reporting on the effectiveness of paid-supported content, and optimizing our paid social spend. In this role you will have an opportunity to think about the entire paid online ecosystem, with the potential of including branded content and other online advertising. Although this is not the core function of this role, it is an opportunity for growth.
- Manage our paid social strategy with insight into budget allocation and audience targeting
- Collaborate with our social and content strategy teams, and other members of the insights team to provide strategic media planning and execution
- Recommend impactful social advertising vehicles consistent with our digital marketing strategies
- Deliver comprehensive campaign reporting of paid social results that includes performance reporting, revenue/cost analysis, and insights/recommendations for optimizing our marketing efficiency and effectiveness
- Proactively recognize and recommend changes or enhancements to our campaigns in order to improve the performance of our social and content, and help us achieve our ambitious goals
- Optimize our paid social spend and activities on a daily/weekly basis
- Develop new ways of looking at data to improve insights, enhance efficiency and effectively, and add new metrics
- Manage relationships with social media, content marketing vendors, and other 3rd party advertising platforms
- Institute and enforce workflow using project management tools and processes
- Test and evaluate new or emerging ad units/technologies
- Inform our marketing communications teams of the latest and greatest trends and tactics in social media, research, content and native advertising
- Work closely with publisher partners (Facebook, Instagram, Twitter etc.) to collaborate on campaigns and participate in beta tests
- Partner with members of the larger digital marketing team to meet strategic objectives
- Work closely with external vendor partners to ensure flawless execution of primary research programs and digital analytics projects
- Translate new insights into actionable recommendations that help Teach For America achieve its objectives more efficiently and effectively
- Pro-actively seek and use existing data sources to address key client questions quickly and efficiently
- Assess the viability of other paid online activities and recommend strategies to use paid media to meet marketing objectives
- Advocate for and operate under an agile/Lean UX environment with confidence
- Meet specific annual quantitative goals for rallying the next generation of corps members through paid social
Prior Experience:
- 6-8 years of professional work experience working deeply with social media advertising and content marketing. Media agency experience and/or publishing background preferred
- Experience in developing robust, creative, and innovative paid social, native advertising, and content marketing programs in excess of $1mm annually
- Thorough digital media experience with cross-channel campaigns that feature integrated media planning including social, digital advertising, and search
- A strong understanding of cross channel planning, demonstrating expertise in coordination of digital and offline media efforts
- Extensive experience in writing and presenting reports to senior stakeholders
- Experience using paid social platforms (i.e. Facebook business manager, Facebook ads manager)
- A solid analytics background, including hands-on experience with analytics or digital media software, including but not limited to Google Analytics, social media publishing tools, listening and reporting tools, content marketing vendors, and display advertisers
- Deep understanding of the web technologies (pixels, HTML, JavaScript) required for tracking and analytics
- Experience with marketing and communications processes
- Experience collaborating on projects with multiple stakeholders, media partners, and outside vendors
Skills and Key Personal Attributes Include
- Passionate about educational equity as well as a demonstrated commitment to diversity, equity, and inclusiveness
- Able to manage, manipulate and generate insights from large data sets
- Knowledgeable about latest trends and tactics in social, content marketing, and paid media
- A strong strategic, critical thinker, and problem solver
- Exceptional at managing multiple projects with a keen eye to detail and data accuracy
- An excellent communicator
- Skilled in the art of persuasion, with a deep sense of humility and openness to the perspectives of others
- Able to maintain a sense of possibility in the face of obstacles, and balance both short- and long-term results
Work Demands
- National travel for in-person meetings will vary throughout the year, but is estimated to include an average of 1 trip per month; some weekend and evening work expected.
Salary for this position is competitive and depends on prior experience. In addition, a comprehensive benefits package is included.