The Natural Resources Defense Council (NRDC) has an immediate opening for a Regional Digital Advocacy Campaigner responsible for managing and executing state, local, and regional digital advocacy campaigns in Eastern U.S. states where NRDC works.
NRDC is the country’s most effective environmental action group with more than 3.1 million members and online activists. Its staff of nearly 500 attorneys, scientists and policy analysts works to protect the environment through courtroom action, legislative campaigns and grassroots online activism.
NRDC is increasingly focusing on winning key environmental fights in cities, states, and regions around the U.S., and in taking a regional advocacy approach to federal policy issues. This new position will work with other regional policy and campaign staff, and outside partners, to develop and execute digital advocacy and engagement campaigns in priority eastern states where NRDC is working.
Ideal candidates will have strong digital advocacy skills, at either the federal or local and state levels (state legislatures, governors, state agencies, etc.), strong email and digital writing skills, and some political organizing experience.
The position reports to the Senior Director of Digital Advocacy and Fundraising but will coordinate with other eastern region campaign staff inside and outside the department, and with similar teams working in the west and midwest. We will prioritize candidates who can work in our New York office, but we will consider candidates in Washington, D.C. Candidates must have an ability to travel.
- Develop and execute digital advocacy campaigns in support of local, state and regional policies issues in eastern states from Maine to Florida. Key tactics will include email, petitions, donations, digital ads, social media engagement, offline advocacy, mobile and SMS tools, phone calls, content marketing, and more
- Write and edit email action alerts, campaign plans, SMS alerts, digital ad copy, creative briefs, online video scripts, social media copy, copy for graphics, and more
- Work with regional and national policy planning team, and other regional campaign staff, to coordinate the execution of multi-channel advocacy campaigns in eastern states
- Assist in executing paid and earned lead generation strategies (email, SMS, etc.) in eastern states, including online advertising, list chaperoning, email list appends, and organic cross marketing tactics
- Represent NRDC at local on-the-ground events
- Strategize about ways to diversify our list and keep new audiences within the region engaged on our issues through traditional and non-traditional advocacy tactics
- Respond to email and phone call inquiries from local activists and supporters
- Work to ensure successful promotion and engagement of our campaigns on social media
- Assist in development reports summarizing the results of multi-channel campaigns
- Applicants should have at least 2-5 years professional experience in digital advocacy and fundraising, or organizing -- ideally with experience working on progressive local or national advocacy causes and/or political or electoral campaigns
- Knowledge of digital engagement best practices is critical
- Strong writing and editing skills, including experience writing direct response advocacy and fundraising emails and the ability to adapt writing styles to a pre-existing “voice.” Understanding of email and web copy writing best practices, demonstrated ability to produce copy that is clear, compelling and motivating, and can turn around copy on a same-day, rapid-response basis
- Strong communications skills, including the ability to coordinate well with field staff, local activists, partners, allies, etc.
- Experience with local offline or field is a plus
- Experience producing and analyzing response rates reports in Excel
- Working knowledge of eCRMs (Action Kit, Luminate Online, Salsa, Engaging Networks, etc.) and their technical capabilities as they relate to digital strategy and campaign planning, is a plus
- NRDC is committed to workplace diversity and inclusion. We are equal opportunity employers and do not discriminate in hiring or employment on the basis of race, color, religion, national origin, gender identity and expression, marital status, sexual orientation, age, disability, veteran status, or any other characteristic protected by federal, state, or local law. We offer competitive salaries, excellent benefits, and a pleasant working environment. Salary is based on a nonprofit scale and commensurate with experience.