Reporting to the Marketing Director in National Audubon Society's Marketing Division, the Brand Marketing Partnerships Manager will be responsible for leading and growing key licensee relationships and cause marketing partnerships. In addition to managing existing partnerships, the person in this role will be a critical player for the organization by helping to acquire new, strategic partners and working collaboratively with colleague to increase Audubon’s revenue and drive brand awareness to a variety of stakeholders.
Areas of Responsibility:
Licensees
- Manage forecasting, budgeting, and provide marketing support for existing licensees, including quarterly meetings, product line reviews, revenue tracking and forecasting, product approvals, packaging approvals, and brand management.
- Manage all aspects of licensee onboarding and renewals, working closely with legal on contract negotiations, executing deals, and seeing through deliverables.
- Develop creative briefs and marketing calendars for licensee product promotion.
- Work with licensees to develop and manage brand presence in retail and online spaces.
- Conceptualize, plan, and execute campaigns which include integration of merchandising, email, online, retail, social, public relations, events, advertising, and other unique activations for licensed products.
- Recap campaigns against KPIs such as sales, traffic, and brand awareness; extensive reporting and post-campaign analysis.
Strategic Partnerships
- Build and maintain strategic relationships with current and future partners.
- Project manage events and activations including logistics, production, promotion and post-program reporting.
- Conduct audience and consumer research to explore new partnership opportunities.
- Research and report on potential corporate partners and new prospects.
- Help create pitch documents and presentations to drive new business development.
General
- Support Director of Marketing with departmental budget tracking and month end close processes, providing accurate financial analysis to inform, forecast, and meet annual budget goals.
- Advise Audubon entities including state offices, centers, and chapters who desire to undertake strategic partnership efforts.
- Assist in drafting contracts and licensees for network partners.
- On-going communication and project management with key partners and cross-functional teams to meet brand calendar deadlines with accuracy.
- Provide guidance and support across the network on the appropriate use of Audubon’s brand guidelines and the need for full brand integration.
Educational Background:
Bachelor’s degree in Marketing or related field
Skills/Experience:
- 5-7 years of demonstrated success in brand partnerships and/or strategic partnerships in a fast-paced, flexible, team-oriented environment. An equivalent combination of education and experience will also be considered.
- Experience with retail, direct and online marketing tactics.
- Effective interpersonal skills, including customer service, with the ability to build consensus among a wide range of individuals.
- Excellent written communication skills and the ability to synthesize and communicate technical and complex information for non-technical audiences.
- Must be extremely organized and able to multi-task, with particular attention to meeting deadlines and maintaining complete and accurate documentation. Meticulous work style and follow through when owning projects a must.
- Experience and ability managing multiple projects through to success, including meeting financial goals, project deadlines, and coordinating the work of key staff and partners.
- A self-starter, one who is motivated, able to work in a decentralized work environment with minimal supervision, and juggle multiple projects simultaneously.
- Tech-savvy individual, one who has proficiency with MS Office applications and is comfortable working in a variety of web-based databases and platforms.
Job Function:
Organization Info
Listing Stats
Post Date:
Aug 15 2018
Active Until:
Sep 16 2018
Hiring Organization:
National Audubon Society
industry:
Nonprofit