National Public Media (NPM) seeks a National Representative for NPR Corporate Sponsorship. In this role, the successful candidate will secure corporate support for NPR programming across broadcast and digital platforms. Through direct contacts with corporations and advertising agencies in the New York Metro area and Eastern Region of the US, this role will support NPM’s overall revenue goals. The successful candidate will also service accounts to maximize both customer satisfaction and retention. The role reports to SVP, NPR Corporate Sponsorship.
- Establishes and meets annuals goals, which are set in conjunction with SVP of Corporate Sponsorship
- Makes formal presentations to senior managers at corporations, and account executives, media planners, media buyers and directors at ad agencies about the use of NPR sponsorship to enhance corporate goals and client goals
- Presents sponsorship strategies to potential corporate underwriters and follows up regularly
- Serves as Agency Account Manager (AAM) for set of agencies to grow NPR utilization within these agencies
- Sells all programs in the NPR portfolio to national customers
- Creates multi-platform opportunities in order to meet client needs
- Services accounts to ensure copy and FCC requirements are met
- Cultivates and nurtures long-term relationships with underwriting decision-makers at corporations and influencers at advertising agencies in order to ascertain customer needs and opportunities and to assess implications for NPR
- Strategically identifies new business opportunities by prospecting in assigned geographic territory
- Contacts prospects by telephone, letter, and e-mail; makes cold calls as necessary. Follows up with face-to-face meetings employing consultative sales techniques
- Assists in preparing materials to be presented to prospects, including proposals and appropriate correspondence
- Generates regular status reports
- Understanding of individual client business, strategies and marketing needs
- Understanding of audio landscape and the emergence of new technologies and platforms
- Travels in assigned geographical area
- Minimum 5 years experience in national media sales or national media planning with an extensive knowledge of advertising agency functions, services, hierarchy and trends. Proven track record working with agency personnel and their clients.
- Excellent organizational, analytical, and interpersonal skills
- Must be able to work independently and as a member of a team
- Excellent verbal and written communication skills
- Proficiency in Microsoft Office, particularly Excel and Powerpoint, and in web searches.
NPM offers a competitive compensation and comprehensive benefits package including health and wellness benefits, retirement, and work/life balance programs, as well as opportunities for career growth and development. NPM is an Equal Opportunity Employer.