Requests for strategic, integrated client initiatives are becoming more and more frequent and demanding. There is an immediate, critical need for an additional staff member to execute and expedite custom client responses. These include requests for proposals, lunch and learn presentations, on-going program and proposal fine-tuning, packaging research and developing selling materials. As the drive for incremental revenue continues, the demand for one-of-a-kind programs and client responses increases exponentially – all with shortened deadlines.
Areas of Responsibility:
- Provides in-office, day-to-day support for the senior level marketing leads. This includes putting together account-specific proposals, presentations, off- the-shelf programs, integrated ideas and solutions. Also includes developing project timelines, flow charts and pricing pages.
- Fulfills added value programs. These include in-store programs, research questions, and readers’ service programs that are offered as a bonus to advertisers who spend at certain levels
- Works with the leads and research associates to develop sales advantages for specific accounts; communicates the research story in presentation/document format.
- Provides support to the leads for category sales development and category research/background.
- Communicates custom ideas for print, digital and integrated programs through written and visual formats.
- Creates, manages and maintains sales collateral materials including sell sheets and category one sheets.
- Manages Free Resources program. Free Resources is the title of our readers’ service program. Readers’ service programs are well-known throughout the media industry.
- Provides as-needed support to the marketing and sales departments. This includes putting together pricing grids, flow charts, e-mail blasts, powerpoint proposals and sell-sheets for the marketing programs used by our print and digital sales reps. This could also include updating documents posted on AARP Media’s internal portal.
Educational Background:
Completion of a Bachelor’s degree in Marketing or a related discipline
Skills/Experience:
- 3+ years of major media advertising experience, or an equivalent combination of training and experience in advertising media (print and media preferred).
- Understanding of print and digital media and metrics, knowledge of advertising, basic understanding of syndicated research and analytical/numbers aptitude.
- Technologically savvy, with a high level of proficiency in MS Office Suite: Word, Power Point, Excel.
- Strong writing skills (proposals, presentations, sales collateral, success stories). Ability to synthesize complex subjects and to succinctly articulate ideas in written, visual, and spoken word.
- Ability to prioritize, handle multiple projects concurrently, and to meet deadlines under pressure.
Compensation/Benefits:
AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.
Job Function:
Organization Info
Listing Stats
Post Date:
May 31 2019
Active Until:
Jul 1 2019
Hiring Organization:
AARP
industry:
Nonprofit