In collaboration with the Vice President, the Director of Direct Response Marketing is responsible for the management and oversight of National Audubon Society’s direct response efforts, including acquisition, renewals, monthly giving, appeals, and acknowledgments. S/he will work closely with the Vice President and consultants to develop innovative multi-channel strategies designed to meet organizational goals. This role leads all aspects of Direct Response fundraising including mid-level giving, from strategy to execution, both off-line and digital, and includes annual planning, annual budgeting/forecasting, fiscal reporting, vendor/consultant management, and production. In addition, this role will support the Vice President in collaborating with the Engagement and Advocacy teams to ensure that there is consistent messaging throughout the organization and that there is alignment around the key initiatives.
- Primary responsibility for achieving annual fundraising goals and maintain trajectory for multi-year growth plan
- Provides vision and oversight for Audubon’s direct response efforts. Works closely with the Vice President and consultants to achieve organization’s goals.
- In collaboration with Vice President, leads expansion of mid-level giving program
- Provides leadership and create strategies to help with the growth of monthly giving program across all channels (mailings, email)
- Defines target audiences, program goals, and direct response approach for all off-line and digital initiatives.
- Manages vendors/agencies, contract negotiation and execution.
- In coordination with the Communications and Policy Departments, and the Engagement and Advocacy teams, maintains consistent messaging throughout the organization.
- Evaluates the success and progress of direct response efforts and refines business tactics.
- Develops and manages the direct response team.
- Proven track record in multi-channel direct response fundraising, particularly in direct mail.
- Strong interpersonal and relationship-building skills with internal and external partners a must.
- Excellent verbal and written communications skills, especially for Executive level communications.
- Data driven individual with strong analytical skills and experience working with database teams.
- Ability to work independently, with minimal supervision, and to exercise good judgment all within a fast-paced environment.
- A self-starter with a keen attention to detail; must be accurate, dependable, and able to consistently meet deadlines.
- Advanced proficiency with Microsoft Office applications and marketing databases required.