As the Senior Managing Director of Insights you will be responsible for turning data into actionable insights that will help to improve the performance of Teach For America’s web platforms, social networks, and emails. This new role has been created to bring a level of strategic thinking and intelligence to Teach For America’s most critical marketing and communication efforts. In this role you will be instrumental in helping Teach For America achieve its powerful mission to transform society through educational reform. This is a once in a lifetime opportunity to be at the heart of a strategic shift in how a large, complex not-for-profit communicates in digital channels, and you will be empowered to make decisions and build capabilities that draw on your professional expertise. You will be a strong manager who can effectively delegate and willable to get into the weeds when necessary, especially as this new function is established.
The Senior Managing Director of Insights will report to the Vice President of Digital Content and Channels and serve as one of three senior deputies in the leadership team of Teach For America’s digital marketing organization.
Insights
- Work closely with your Managing Director of Traffic, ensure everything that Teach For America does is being measured and that every measurement is being used to drive to insights
- Establish a process for turning data into insights, and for ensuring that these insights are informed by the expertise of colleagues in technology, content, user experience, and design
- Improve the mapping of measurements to user data within Teach For America’s CRM (Salesforce) with the goal of increasing the ability to provide meaningful analysis
- Drive the improvement of Teach For America’s measurement platforms and related tools
- Shepherd the creation of a single dashboard for viewing all data that is accessible to national and regional stakeholders
- Set priorities for measurement that ladder up to organizational goals
- Oversee the digital paid media budget and all media buying strategies
- Make decisions about how to allocate funding to various media and measurement activities
- Establish a process for ensuring all web, social, and email data is properly tracked
- Be a decision maker in the selection of partner agencies, especially media partners
- Ensure all teams within digital marketing know how to use data to optimize their efforts
- Provide intelligence and analysis on SEO standards to the content strategy team and participate in a continuous cycle of improvement to results
- Ensure that Teach For America stakeholders at all levels understand insights that are collected and the impact of decisions related to digital marketing efforts across the trio of time, quality, and cost.
Strategy, Leadership, and Collaboration
- Advocate for and operate under and agile/Lean UX environment with confidence
- Meet specific annual quantitative goals for recruitment growth and corps members and alumni satisfaction
- Establish a data and insights strategy that fits the needs of Teach For America based on your expertise
- Supervise and manage a team of data analysts, traffic managers, paid media (search and social) experts, and supporting team members
- Inspire subject matter experts within your team to live the values that Teach for America represents, leading through example with an emphasis on delivering quality work every time
- Be an influential voice for best practices in user experience, design, and technology and be passionate about the role evolving technology can play in providing value to users
Prior Experience
- 10 years of experience in digital marketing at an agency, not-for-profit, or in a complex corporate context with a large national or multi-national organization; experience at an organization with a regional or distributed model preferred
- 5-8 years of experience in either paid search, paid social, or in an analytics role
- A proven record of establishing paid media programs consisting of integrated tactics of search, social and email
- Expertise in a wide variety of measurement, data collection, and analysis methodologies
- A strong background in quantitative and qualitative research
- Extensive experience with Salesforce, Tableau, Pardot, Radian6, Facebook for Business, AdWords, and Google Analytics
- Expertise with paid media (social and search) and a proven record of establishing paid media programs
- Experience in a web re-platform or large website build
- Experience working with software engineers, data analysts, content strategists, designers, and project managers
- Proven experience in leading teams and are skilled at attracting and retaining staff, creating clarity in ambiguity, and developing, motivating, and unifying the team.
Skills
- A track record of developing successful measurement and insight strategies for organizations across multiple channels, at scale, over the course of multiple content cycles
- Exceptional presentation skills
- Passionate about educational equity as well as a demonstrated commitment to diversity, equity, and inclusiveness
- Able to think big, generate ideas and drive solutions to complex problems in a fast-paced, deadline-driven environment
- An exceptional writer and oral communicator, including in writing in others’ voices and in editing others’ work
- Skilled in the art of persuasion, with a deep sense of humility and openness to the perspectives of others
- Able to maintains a sense of possibility in the face of obstacles, and balances both short- and long-term results.
Work Demands
- National travel for in-person meetings will vary throughout the year, but is estimated to include an average of 1-2 trips per month; some weekend and evening work expected.
Salary for this position is competitive and depends on prior experience. In addition, a comprehensive benefits package is included.