The Role
As the Managing Director, Email you will establish and execute a vision for how the organization leverages email to recruit prospects, nurture current corps members, and engage alumni and other members of the Teach For America network of education reformers. You will be responsible for developing an email governance strategy, as well as improving the operational process of email execution and deployment across the organization, with the end goals of building and sustaining relationships with our key audiences and moving people to act.
You will work with the Content Strategy team (user experience, user interface, copywriters) to develop a series of email templates that meet the needs of specific users and enable Teach For America to connect their message to the right audience, at the right time. You will foster investment in email across the organization, creating trainings and presentations, and managing the team that executes organizational email initiatives. In addition to overseeing the national email strategy and execution, your team will partner with regions, recruitment team members, and strategic initiatives to support their email activities. Your job will involve a high degree of planning, developing, testing, and analyzing email campaigns, as well as working closely with cross-functional and partner teams. You will be responsible for ensuring adoption of best practices for sending, tracking, and optimizing email campaigns and you will be excited to develop solutions that meet communication goals.
The Managing Director, Email will report to the Senior Managing Director, Channel Strategy. S/he will oversee a team that includes email managers and supporting team members.
The Team
Our Marketing and Communications team is charged with bringing to life Teach For America’s mission and the collective impact of our network through storytelling. We drive the national brand and narrative for Teach For America, defining and stewarding the organization’s brand identity, positioning, and key messages. We leverage strategic communications to rally the next generation of leaders to join Teach For America; to strengthen our community of corps members, alumni, staff and supporters; and to build broader understanding of our mission and impact in the context of educational inequity in America.
Skills/Experience:
Responsibilities
Specific Responsibilities Include:
Prior Experience
To be considered for this role, you must submit an online application. Please scroll down to the bottom of the page to find the link to the online application. For more information, please contact [email protected] or visit www.teachforamerica.org/careers.
About the Organization
There are more than 16 million children growing up in poverty in the U.S., and less than 10 percent of them will graduate from college. These statistics are not a reflection of our children’s potential; we know that children growing up in poverty can and do achieve at the highest levels. Rather, these statistics reflect the systemic lack of access and opportunity for children in low-income communities.
Teach For America (TFA) finds, develops, and supports an ever-expanding network of outstanding and diverse leaders committed to expanding opportunity for children in schools, school systems, and in every sector and field that shapes the context in which schools operate. Representing the diversity of America and sharing the experience of having taught successfully in our most challenging public schools, TFA corps members and alumni form a network of change agents inside and outside of education who are grounded in the tremendous potential of our most underserved children and connected to families and communities impacted by educational inequity.
Founded by Wendy Kopp in 1989, Teach For America has since expanded to 36 states and 53 regions, reaching more than 10 million students. Now 53,000 strong and growing each year, the TFA community is leading across all sectors, including as teachers, school and school system leaders, elected officials, policy and advocacy organizers, social entrepreneurs, and business and civic leaders. We support the individual and collective leadership of this network as they work hand-in-hand with students, families, and allies in the effort to realize educational equity and excellence for children across the nation.
Our Core Values and Diversity, Equity & Inclusiveness Statement
Learn more about our Core Values and our commitment to Diversity, Equity & Inclusiveness.
Benefits and Salary
Salary for this position is competitive and depends on prior experience. In addition, a comprehensive benefits package is included. Learn more at www.teachforamerica.org/about-us/careers/employee-benefits.
Commitment to Diversity and Equal Opportunity Employment Policy
Teach For America encourages individuals of all ethnic, racial, and socioeconomic backgrounds to apply for this position. We are committed to maximizing the diversity of our organization, as we want to engage all those who can contribute to this effort. Learn more about our diversity on staff: www.teachforamerica.org/about-us/careers/life-at-tfa/workforce-diversity-and-inclusiveness.
Teach For America is committed to providing equal employment opportunities to all qualified individuals and does not discriminate on the basis of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, parental status, genetic information or characteristics (or those of a family member) or any other basis prohibited by applicable law.
This job description reflects Teach For America's assignment of essential functions and qualifications of the role. Nothing in this herein restricts management's right to assign, reassign or eliminate duties and responsibilities to this role at any time.
Specific Responsibilities Include:
- Build, execute, and define a plan for adoption of a strong vision for Teach For America’s email strategy that aligns to our digital strategy and the specific stages in each of our audiences’ user journeys
- Lead and facilitate your vision and work in partnership across several teams
- Advise colleagues on how to best leverage email as part of multi-channel marketing campaigns that move people to act
- Manage a team of direct reports and hold them accountable to the vision, business objectives, and strategic goals across email (and the larger Marketing and Communications team and organization)
- Manage the relationship with our automation vendor as it pertains to email
- Ensure that email data integration functions properly and is updated as necessary
- Monitor industry trends in email marketing and reporting technologies, and make recommendations about improving our email strategy and tools if necessary
- Establish and execute a learning and development strategy to make Teach For America’s recruitment, regional and other initiatives in email best in class
- Ensure that your team is measuring and evaluating email on an ongoing basis and using research and data to ensure effectiveness
- Meet specific annual quantitative goals for recruitment growth and corps members and alumni satisfaction
- Represent email strategy within the marketing organization across all teams
- Partner closely with the Managing Director of Social, Managing Director of Web, Managing Director of Content Strategy, and Managing Director of Traffic to ensure seamless integration of disciplines that align to our overall strategy and goals
- Inspire subject matter experts within your team to live the values that Teach For America represents, leading through example with an emphasis on delivering quality work every time
- Advocate for and operate under an agile/Lean UX environment with confidence
Prior Experience
- 8 years of experience in digital marketing at an agency, not-for-profit, or in a complex corporate environment with a large national or multi-national organization; experience at an organization with a regional or distributed model preferred
- 5-8 years experience running email strategy at a mid-size to large organization
- Experience in measurement and optimization of email campaigns
- Expert in the latest email best practices
- An understanding of marketing and digital strategy principles
- Experience working with Salesforce and Pardot
- Passionate about educational equity as well as a demonstrated commitment to diversity, equity, and inclusiveness
- Able to think big, generate ideas and drive solutions to complex problems in a fast-paced, deadline-driven environment
- A strong writer and oral communicator
- Skilled in the art of persuasion, with a deep sense of humility and openness to the perspectives of others
- Able to maintain a sense of possibility in the face of obstacles, and balance both short- and long-term results
- Bachelor’s degree required; advanced degree preferred.
- National travel for in-person meetings as needed; some weekend and evening work expected.
To be considered for this role, you must submit an online application. Please scroll down to the bottom of the page to find the link to the online application. For more information, please contact [email protected] or visit www.teachforamerica.org/careers.
About the Organization
There are more than 16 million children growing up in poverty in the U.S., and less than 10 percent of them will graduate from college. These statistics are not a reflection of our children’s potential; we know that children growing up in poverty can and do achieve at the highest levels. Rather, these statistics reflect the systemic lack of access and opportunity for children in low-income communities.
Teach For America (TFA) finds, develops, and supports an ever-expanding network of outstanding and diverse leaders committed to expanding opportunity for children in schools, school systems, and in every sector and field that shapes the context in which schools operate. Representing the diversity of America and sharing the experience of having taught successfully in our most challenging public schools, TFA corps members and alumni form a network of change agents inside and outside of education who are grounded in the tremendous potential of our most underserved children and connected to families and communities impacted by educational inequity.
Founded by Wendy Kopp in 1989, Teach For America has since expanded to 36 states and 53 regions, reaching more than 10 million students. Now 53,000 strong and growing each year, the TFA community is leading across all sectors, including as teachers, school and school system leaders, elected officials, policy and advocacy organizers, social entrepreneurs, and business and civic leaders. We support the individual and collective leadership of this network as they work hand-in-hand with students, families, and allies in the effort to realize educational equity and excellence for children across the nation.
Our Core Values and Diversity, Equity & Inclusiveness Statement
Learn more about our Core Values and our commitment to Diversity, Equity & Inclusiveness.
Benefits and Salary
Salary for this position is competitive and depends on prior experience. In addition, a comprehensive benefits package is included. Learn more at www.teachforamerica.org/about-us/careers/employee-benefits.
Commitment to Diversity and Equal Opportunity Employment Policy
Teach For America encourages individuals of all ethnic, racial, and socioeconomic backgrounds to apply for this position. We are committed to maximizing the diversity of our organization, as we want to engage all those who can contribute to this effort. Learn more about our diversity on staff: www.teachforamerica.org/about-us/careers/life-at-tfa/workforce-diversity-and-inclusiveness.
Teach For America is committed to providing equal employment opportunities to all qualified individuals and does not discriminate on the basis of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, parental status, genetic information or characteristics (or those of a family member) or any other basis prohibited by applicable law.
This job description reflects Teach For America's assignment of essential functions and qualifications of the role. Nothing in this herein restricts management's right to assign, reassign or eliminate duties and responsibilities to this role at any time.
Job Function:
Organization Info
Listing Stats
Post Date:
Nov 13 2017
Active Until:
Dec 10 2017
Hiring Organization:
Teach For America
industry:
Nonprofit