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Associate State Director, Communications

This job is no longer available

New Brunswick, NJ, USA
Full-time

Works with staff and volunteers in the state to develop AARP’s presence in communities through strengthening visibility, media presence, volunteer capacity, building community partnerships, delivering AARP programs and activities, and reaching and servicing AARP members.  Develops and implements AARP communications activities and assist in implementing initiatives and campaigns in the state.  Works to maintain relationships with media outlets in the state and promote AARP’s activities and advocacy efforts through media and public relations activities.

Areas of Responsibility: 
  • Serves as a member of the state team and is responsible for the strategic development and implementation of AARP’s integrated earned media, paid media and social media presence in communities across New Jersey.  This includes providing strategic communications support for the development and implementation of outreach and advocacy priorities for AARP in New Jersey. 
  • Proactively pursues opportunities to engage the media, lawmakers, members and the public on AARP priority issues, using creativity and emerging technology platforms to effectively tell the story of AARP in New Jersey to diverse audiences through a variety of media platforms.  Effectively curtails negative press and manages the overall brand and image of AARP in New Jersey. 
  • Responsible for the development and held accountable for the focused execution of AARP New Jersey’s strategic communications plan as well as issue and/or campaign specific communications plans as needed.
  • Works in collaboration with all members of the state team as well as regional and national colleagues to develop messaging and seamlessly integrate communications tactics with state and national issue priorities. Facilitates communication with national office issue experts to ensure proper resources are available for staff and volunteers, including issue material, talking points and briefing materials.
  • Responsible for building and maintaining relationships with media outlets and community agencies across the state and in key communities.
  • Develops external communications that support AARP’s advocacy and outreach initiatives, using a marketing lens to drive advocacy and promote event participation. 
  • Responsible for the development and execution of AARP New Jersey paid media partnerships.
  • Uses data driven analytics and AARP tools to effectively target communications efforts and track results.  
  • Supports State staff and volunteers by providing training, coaching, and technical assistance in the areas of public speaking, written and oral communications, social media and other skills necessary to effectively engage New Jersey residents and stakeholders. 
  • Serves as an AARP media spokesperson as needed.
  • Demonstrates AARP values in all interactions.
Educational Background: 
Completion of a Bachelor’s degree in Communications, Public Relations, Marketing or a related discipline
Skills/Experience: 
  • 5 years of experience; or an equivalent combination of training and experience related to the duties of the position. 
  • Demonstrates a strong understanding of media relations, social media, communications, and public relations. Strong and demonstrated writing skills. Familiarity with state political environment and legislative process is a plus. 
  • Demonstrated experience working with multicultural media outlets and communicating to multicultural audiences is a plus. In and out of state travel is required, approximately 30%. Night and weekend hours as required to meet state office needs.
  • The ideal candidate will:  Have strong writing skills and the ability to tell a cohesive story through visual elements including photography and video; have a deep knowledge of traditional media, as well as core social media platforms and be able to demonstrate the use of those social platforms to tell stories in creative and engaging ways; have the ability to evaluate, analyze and adjust strategies and tactics in an ongoing, fast paced environment; and have the ability to learn technical systems and processes and effectively adapt to changing requirements.
Compensation/Benefits: 

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

Organization Info

AARP

Overview
Headquarters: 
Washington, DC, United States
Founded: 
1967
About Us
Mission: 

AARP is a nonprofit, nonpartisan organization dedicated to enhancing the quality of life for all as we age. AARP champions positive social change and delivers value through advocacy, information, and service. AARP's vision is a society in which everyone lives with dignity and purpose, and fulfills their goals and dreams.

Listing Stats

Post Date: 
Apr 6 2019
Active Until: 
May 6 2019
Hiring Organization: 
AARP
industry: 
Nonprofit