Consistent with the Christian mission and vision of the YMCA of Middle TN, and in cooperation with other YMCA staff, under the direction of the Association Marketing Manager, the Copywriter/Email Marketing Specialist is responsible for copywriting and email marketing functions needed to help the organization meet its marketing and communications objectives.
The Copywriter/Email Marketing Specialist will work closely with the creative team and broader Marketing department, but should be a motivated, self-starter who can work well independently and quickly. Passion for the job at hand, openness to suggestions and new ideas, and a commitment to accuracy are essentials for the position.
Areas of Responsibility:
COPYWRITING
- Develop engaging short-form and long-form creative copy for various marketing needs, including but not limited to:
- Digital (display and search/PPC), broadcast radio/TV, print and direct mail advertising
- Print brochures and other customer-facing collateral
- Product information/descriptions
- POS materials and any other marketing communications needed to fulfill the Y’s marketing objectives
- Proofing and editing copy and other written materials as assigned/needed to ensure they meet the Y’s brand voice, style and related standards
- Participating in the brainstorming and pitching of marketing campaigns and other creative concepts with other members of the creative/Marketing team
EMAIL MARKETING
- Responsible for the planning, creation, scheduling, testing, execution and tracking of the Y’s key promotional email marketing campaigns
- Work collaboratively with other members of the Marketing team to enhance and improve the success of the Y’s e-commerce campaigns
- Proactively segment and maintain targeted e-mail lists for all assigned campaigns and promotions
- Set up and maintain triggered or automated e-mail campaigns
- Conduct and track split tests and other research to optimize all assigned e-mail marketing campaigns for effectiveness and ROI
- Serve as a subject matter expert and resource for other YMCA staff as it relates to e-mail marketing systems, processes and best practices
Educational Background:
Bachelor’s degree in English, Communications, Journalism, Marketing or related degree
Skills/Experience:
- Passion, enthusiasm, and commitment to the mission and cause of the YMCA
- Strong interpersonal and communication skills and the ability to relate effectively to diverse groups of people from all social and economic segments of the community
- Superior marketing copywriting and editing skills (writing samples will be required of all serious candidates)
- Strong attention to detail and accuracy
- Ability to distill anything down to its essence and thrive on getting to the heart of the matter
- Ability to conceptualize, write, review and edit stories that bring strategy to life, unfold across platforms, and move the needle
- Comfortable with writing for screens of all shapes and sizes and brainstorming with your team about great content and great campaigns
- Ability to work both collaboratively and independently, and effectively propose and discuss new ideas with senior leadership
- Ability to balance brand style with exciting creative copy/concepts
- Experience planning, executing and tracking successful email marketing campaigns, including but not limited to audience targeting/segmentation, copywriting, design, A/B testing and automation/triggered email series is preferred
- Knowledge and experience with marketing production systems and processes
- Must present a professional image and possess conflict resolution skills, and demonstrate sound judgment and initiative
- Must be highly organized with the ability to work under pressure and handle multiple tasks and multiple deadlines
- Must be able to maintain confidentiality of information
- Must be proficient in Microsoft Word, Excel, PowerPoint and other software programs, as well as able to use most office equipment
- Knowledge of advertising design principles; experience with InDesign and Photoshop preferred
- Proven experience and proficiency with email marketing and customer relationship management (CRM) is preferred
- Minimum 18 years of age
- Minimum of three years’ copywriting experience in an agency or in-house marketing team environment is highly desired
Compensation/Benefits:
Salary: $43,373.74 - $54,217.18
Job Function:
Organization Info
Listing Stats
Post Date:
Oct 21 2018
Active Until:
Nov 21 2018
Hiring Organization:
YMCA of the USA
industry:
Nonprofit