The Communications Manager builds awareness of the Mid South Chapter in Tennessee through media placement and other public relations techniques to measurably increase use of Chapter services and attendance at Chapter programs and events. They manage and expand the Chapter's use of social media, including, but not limited to Facebook, Twitter and YouTube, along with emerging social media outlets. This role is also responsible for creating content for various chapter publications. This position is based at the Nashville, TN office of the Mid South Chapter and reports to the Executive Director.
Areas of Responsibility:
- Design a comprehensive strategic plan to meet the chapter goals and objectives for concern and awareness
- Serve as the communication support for special projects across Region 8 (TN, AL, MS, LA) that will enhance the association’s strategic plan for concern and awareness
- Generate and execute a comprehensive communications plan including public relations, social media, print media, and online media
- Assure compliance with all Alzheimers Association branding policies, procedures, standards and applicable regulatory requirements; promote Association-wide programs and initiatives
- Generate content for publishing through various media outlets
- Establish and maintain strong, productive relationships with members of media
- Track media impressions and compares to National offices impression report for Chapter territory to ensure accuracy
- Serve as point of contact for media interviews
- Connect with account executives at various media outlets to purchase advertising to promote chapter activities
- Manage and help create newsworthy and compelling press releases
- Manage communication and print material, newsletter, advertising, media relations, web content
- Create and manage newsworthy and compelling press releases
- Manage the Chapter's daily social media presence and increase reach and engagement
- Research and develops new outreach efforts through social media
- Develops efficient methods for posting social media Chapter programs and events
- Write copy for promotional materials
- Create or update materials using basic graphic design skills
- Manage photography and/or video for special events: recruit and manage volunteers, coordinate photos taken by other staff, or takes photos
- Works with development and program staff to coordinate public relations and social media activities around their efforts
- Collaborates closely with public policy staff who maintain social media presence for advocacy activities
- Other duties and projects as needed
Educational Background:
Bachelor's degree in Public Relations, Communications, Journalism or related field of study is required
Skills/Experience:
- 1-3 years' progressive professional experience with demonstrated success in public relations, communications, and/or marketing.
- Knowledge of media, communications, and dissemination techniques and methods is required
- Excellent effective verbal and written communication skills to engage with a diverse audience of internal and external partners, constituents, as well as current and potential volunteers with varying levels of expertise
- Understanding of and proficiency using social media sites professionally to serve as the voice of the Chapter
- Proficient with Windows, Microsoft office, Google Office Suite, and various social media sites
- Ability to work individually with minimal supervision and collaboratively as part of a team
- Ability to organize, prioritize, and accomplish work effectively with high quality and attention to detail while meeting deadlines in a fast-paced environment
- Ability and willingness to work occasional evenings and weekends as needed for the job
- Ability and willingness to travel within the Chapter territory to attend events, meet with constituents, and provide live update as needed
Job Function:
Organization Info
Listing Stats
Post Date:
Jun 3 2018
Active Until:
Jul 3 2018
Hiring Organization:
Alzheimer's Association
industry:
Nonprofit