The Digital Marketing Coordinator will proactively develop and execute the digital/online marketing strategy for all digital media platforms, including the website, social media, e-mail marketing, online publishing, digital advertising and mobile app to evolve and elevate the Y’s digital presence with a goal of increasing member growth, member engagement and retention, and fund development.
Areas of Responsibility:
- Create, direct and execute a cohesive strategy and comprehensive calendar for digital marketing, marketing technology, content creation, and web strategy
- Maintain website presence with timely updates, managing design, brand and content to position the site on high SEO standings
- Develop and manage timely, relevant, and engaging posts on social media channels
- Utilize Google Analytics, AdWords, and remarketing accounts. Maximize Google Grants
- Create e-mail communications including content, list management, and targeting
- Create a digital media plan for fundraising
- Manage external partners/vendors to ensure alignment with project expectations
- Foster a collaborative team environment between marketing and branch teams
- Analyze traffic trends and develop recommendations and strategies for improvement with specific emphasis on online reach; conversion rates and revenue tracking; and donation impact
- Manage and ensure all digital channels are synchronized in terms of content, messages, and design
- Develop and publish various videos, using phone cam and editing software
- Use Photoshop, Illustrator, and other software tools to create digital graphics
- Research digital trends and introduce cutting edge options
- Measure, track and report on all digital platforms to include e-mail communications, website, and social media channels
- Align digital content with marketing and communications strategies
- Support other areas of marketing and communications department as needed
Educational Background:
Bachelor Degree in Communications, Marketing, or related field a plus
Skills/Experience:
- Experience working in or demonstrated ability to understand web, social media, digital content management, Google analytics, Google AdWords, Grants and/or Remarketing
- Strong aptitude and demonstrated experience with design software, and application tools, such as Adobe Creative Suite and others
- Strong personality and an ability to provide leadership and stability for program continuity
- Basic HTML coding knowledge
- Ability to self-prioritize and work independently, and as a member of a team on group tasks
- Ability to shoot and edit video a plus
- Must be able to handle and meet multiple deadlines and possess strong organizational and project management skills
- Strong written and verbal communication skills, targeting diverse audiences
- Good technical understanding and demonstrated ability to learn new tools quickly, while researching and staying up on current development and resource tools.
- Understanding of search engine optimization and keyword research
- Proven copywriting and editing experience; must have excellent spelling and grammatical skills with great attention to details
Compensation/Benefits:
Salary: $30,000.00 - $40,000.00
Job Function:
Organization Info
Listing Stats
Post Date:
Jul 14 2018
Active Until:
Aug 14 2018
Hiring Organization:
YMCA of the USA
industry:
Nonprofit