Located in the center of Montclair, just ten miles west of NYC, we provide services to a six-town service area with great diversity in income, race and religion. An excellent candidate is someone who is a membership expert to provide leadership in all aspects of the membership development, sales and services; and one who believes in Youth Development, Healthy Living and Social Responsibility.
Directs all aspects of membership for the Association including recruitment of new members, retention of existing members and supervision of assigned staff. Develops, plans and implements new procedures and methods to achieve strategic goals.
The YMCA of Montclair, Park Street Branch provides services to more than 10,000 members within an 80,000 square foot building and many rented spaces within the service area. The Park Street Branch is one of two YMCA branches in the Montclair Association and includes: Weight Workout Facilities, Cardio and Circuit Training Rooms, Two Swimming Pools, Racquetball/Squash Courts, Group Exercise Classroom, Personal Training, Active Older Adult Programs, Youth Sports, Childcare Programs, CPR/First Aid Classes, Enrichment Classes/Camps, Buddy Program (special needs), and Facility Rentals. The second of the two branches is the Geyer Family Center, a one of a kind facility in the Y world. It is designed specifically for families to learn, grow and explore together. The Geyer Family Center is dedicated to offering dynamic programs.
- The Sr. Director of Membership is responsible for planning and implementing external membership development plans to achieve organizational member acquisition and revenue growth objectives. They develop plans and implement new procedures and methods within Association guidelines to achieve sales and strategic objectives. They will identify marketplace opportunities, prospects and engage new partners, develop proposals, and manage the contract process. They support the Associations’ programs through relationship sales/marketing, public relations and program registration. They assist and develop new strategic approaches to move the operations to the next level of member service, sales and retention. They support the family center’s programs through relationship sales/marketing, public relations and program registration; assists the Program and Healthy Living Directors in development of member-centered programs.
- The Sr. Director of Membership responsibilities include developing key growth sales strategies, tactics and action plans. Successful execution of these strategies is required to achieve the financial targets, building relationships and understanding customer trends in communities of assigned family centers.
- They will mentor, assist in training and development of the membership sales staff to grow membership revenue and create a positive member experience. They successfully promote and market programs, special initiatives and events. They follow and enforce safety standards and other policies and procedures. They participate as member of the Leadership Team. This is a “non-traditional” workweek position and must be available to work weekends, early mornings, and evenings as needed and performs other duties as assigned.
- Works closely with and follows the direction of the CEO to ensure standard delivery of the Association Membership Agenda
- Effectively plans and executes strategies that support new member recruitment, maximizes the company’s opportunities in the community, and ensures that sales and membership revenue goals are met including daily, weekly and monthly action plans
- Builds external market position by locating, developing, defining, negotiating, and closing business relationships according to the Associations’ guidelines.
- Creates a member-focused culture and models relationship-building skills (including Listen First) in all interactions. Implements membership strategies that support retention of existing members. Fosters a climate of innovation and resolves problems to ensure member satisfaction.
- Negotiate pricing and terms to maximize opportunity value
- Represent and promote the YMCA in the marketplace through attendance and participation at networking and industry events as well as organize and attend membership acquisition events at the YMCA family centers assigned.
- Maintain ongoing relationships with clients by providing support, information, and guidance
- Develop a strategic plan to promote referral program and membership enrollment through interactions with existing members
- Coordinates with marketing efforts to maximize enrollments and provides ongoing support to Program Directors to grow program and membership awareness
- Assist in the training and development of membership sales staff to the Association Sales Standards
- Ensures proper implemntatio of front desk procedures. Reviews and updates desk procedures and communicates changes to staff
- Leads training efforts to frontline desk staff in membership enrollment, retention and recovery strategies
- Ensures proper implementation of front desk procedures. Reviews and updates desk procedures and communicates changes to staff. Coordinates with the business office as necessary on financial transactions.
- Develop relationship with the Associations’ leaders, leverage existing key partners, volunteers, and board members to identify and qualify new business opportunities
- Participates in the planning of the annual sales and membership revenue budget; manages and implements the approved budget for membership and takes appropriate action to correct variances.
- Meet sales budget requirements
- Participates in staff leadership meetings and/or related meetings
- Adheres to all policies, guidelines, rules, and best practices as outlined by the YMCA of Montclair or directed by supervisor.
- Organizes membership events at the YMCA and represents/promotes the YMCA at community events.
- Leads assigned aspects of the fund-raising campaign.
- Participates in staff meetings and/or related meetings. Recruits, hires, train and develop and hold accountable membership staff as needed. Reviews and evaluates staff performance.
- Participates in the planning of the annual budget; manages and implements the approved budget for membership and takes appropriate action to correct variances.
- All other duties as assigned by supervisor
- Minimum 5 years related sales experience
- Minimum 5 years of experience and proven experience in leading a team and staff supervision
- Supervision of budget exceeding $1.5M
- Demonstrated track record of generating leads and closing sales.
- Supervision of a 2,000+ membership unit YMCA or equivalency preferred.
- Proven operations experience
- Excellent personal computer skills and experience with standard business software.
- Must have good interpersonal, public relations and communications skills, including the ability to make oral presentations
- Must be able to work flexible hours including evenings, weekends, and holidays
- Ability to relate effectively to diverse groups of people from all social and economic segments of the community.
- Ability to respond to safety and emergency situations
Salary: $55,000.00 - $70,000.00