Works collaboratively in a fast paced and demanding environment with staff and volunteers in Wisconsin to develop AARP’s public presence by: establishing the framework for positioning AARP in the community, empowering volunteers into leadership roles, fostering relationships with key content and local area leaders; developing innovative community outreach strategies; training and partnering with volunteers to build AARP Brand presence; supporting collaborative relationships with other organizations, and supporting the national office in launching national initiatives. Maintains communication with state and national colleagues regarding work being done in the community, and how work is building on the state plan. Collaborate with communications, advocacy, and operations staff to ensure a collaborative approach to accomplishing community presence goals. Leads and assists community engagement plans and executes AARP community presence work in Milwaukee and other areas as assigned.
- Serves as a member of the state team in Wisconsin and is responsible for the development and implementation of AARP’s community presence strategy in Milwaukee County as well as directing community engagement activities with staff and volunteers in other regions of the state. This includes the development and implementation of strategic plans and activities related to AARP Wisconsin priority issues, integrated community presence planning, communications outreach and innovative activities that emphasize engaging volunteers and leaders in diverse communities.
- Represent AARP on community strategy planning committees work groups to expand public awareness of AARP and enhance AARP’s reputation among key stakeholders, including opinion leaders, community service organizations, businesses, and policy makers. Initiates new relationships and sustains existing ones. Makes presentations at workshops and conferences, as appropriate
- Engages local private and public organizations in community outreach, grassroots activities, and educational forums and is responsible for the development of strategies for effectively implementing AARP’s Age-Friendly/Livable Communities work in local communities with external organizations, academic and business groups.
- Works to develop and support Age-Friendly volunteer leaders across the state and in the Age-Friendly communities. Provides technical assistance in the areas of meeting planning, communications, skill development, etc. Participates in training volunteers on priority issues, strategies, policies, and state specific initiatives and communications processes focusing on volunteer leadership development.
- Facilitates interaction and communication with national office partners to request technical assistance and ensure that the proper resources are available for staff, volunteers and Age-Friendly communities, including issue material, talking points, updates, and briefing materials.
- Makes presentations at workshops and conferences, as appropriate. Works with volunteers representing AARP within the Age-Friendly communities in Wisconsin.
- Support the Age-Friendly networked communities in Wisconsin with virtual and in-person opportunities to share best practices and learn about AARP and other resources for Age-Friendly/Livable Communities.
- Uses data driven analytics and AARP tools to target audiences and track results.
- Develop and maintain strong staff/volunteer partnership that provides comprehensive recruiting, orientation, training, evaluation, and management of volunteers as needed. Supports volunteers, providing coaching and technical assistance in the areas of community engagement, communications, and other skill development as needed. Trains volunteers on AARP Wisconsin’s community presence priorities, local, state, and national AARP Programs, and the numerous campaigns engaged in by the Association. Participates in the organization of volunteer recognition activities and events.
- Manages budgets related to specific job duties within the state plan.
- Demonstrates AARP Leadership behaviors in all interactions: talk straight/listen actively; take an Enterprise wide view; make informed decisions; inspire and engage; exhibit integrity.
- 5-7 years of experience; or an equivalent combination of training and experience related to the duties of the position.
Demonstrated strong skills:
- Understanding of community organizing, communications, and public relations
- Strong social media and writing skills and the ability to tell a cohesive story through visual elements; and familiarity with new media platforms.
- Familiarity of Milwaukee business and community service environment (e.g., community service leaders, non-profit organizations, critical state-wide community service needs, business leaders.) is a plus.
- Strong desire to make an impact in the lives of the 850,000 diverse members of AARP WI as well as their families and communities.
- Ability to handle multiple issues and projects in a matrix team approach, requiring significant consultation and collaboration with state colleagues;
- Willingness to adapt and embrace new technology; and
- The ability to evaluate, analyze and adjust strategies and tactics in an ongoing, fast paced environment
- Approximately 25% in state travel with occasional national travel as needed. Night and weekend hours as required to meet state office needs.
- This position will be Milwaukee County-based and will require familiarity and proven ability to excel in a telework environment.
AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.