The Membership & Marketing Director is responsible for the implementation and administration of membership strategies representing the YMCA mission, policies and character development; develop membership efforts that support the programs and services of the YMCA of Metropolitan Detroit ensuring membership goals are achieved; work with program areas to provide marketing and media support for all departments; provide communication between the association, branch, members, and community to guarantee satisfaction and quality of service.
Areas of Responsibility:
- Oversee the recruitment, interviews, hiring, supervision, and evaluation of highly motivated and productive membership development team. Provided support to staff as necessary; ensuring individual and staff awareness and understanding of YMCA programs and services, policies and procedures, and customer service and sales skills. Conduct staff meetings and trainings
- Supervise the efficient operation of the Welcome Center including direct supervision of the Welcome Center Manager; ensuring the desk is adequately staffed to provide the highest level of customer service to our members.
- Develop and implement annual membership growth and retention goals and objectives that include monthly and weekly action plans.
- Responsible for supervision and management of department budget.
- Identify and target specific markets and plan and implement member recruitment campaigns and promotions accordingly.
- Establish positive, result-oriented relationships with area businesses, corporations, and organizations.
- Oversee all aspects of membership sales, terminations, and exit interviews.
- Be responsible for the daily motivation of staff, setting daily, weekly, monthly performance goals.
- Input all daily prospects, new members, and marketing campaigns into Zoho.
- Must be proficient in Zoho, and Active net.
- Track all advertising response in Zoho and determine effectiveness of campaign/promotion.
- Develop and/or coordinate special events, presentations, seminars, and membership promotions within the community. Make sure event calendar is up to date with member engagement events.
- Oversee retention efforts including welcome letters, welcome phone calls and emails, termination letters, renewal notices, and termination follow up calls.
- Monitor and ensure at all levels the highest level of member satisfaction.
- Participate and support the YMCA of Metropolitan Detroit membership management team ensuring association-wide goals are met. Attend and participate in trainings, meetings, and evaluations.
Educational Background:
Bachelor's degree with an emphasis on marketing, public relations, or business administration is required.
Skills/Experience:
- Experience in sales, customer service, membership or a related field is required.
- Supervisory experience necessary.
- Strong oral and written communication skills required.
- Must be available to work a weekly schedule equal to five and a half days.
- Excellent personal computer skills and experience with standard business software, basic business principles and sound reasoning ability required. Must be proficient in Zoho and Active net.
- Ability to relate effectively to diverse groups of people from all social and economic segments of the community.
Job Function:
Organization Info
Listing Stats
Post Date:
May 15 2019
Active Until:
Jun 15 2019
Hiring Organization:
YMCA of the USA
industry:
Nonprofit