Membership & Marketing Director

This job is no longer available

Search for More Jobs
YMCA of the USA
Metuchen, NJ, USA
Full-time

Join a premier YMCA in Central Jersey where you'll lead the charge with delivering great member experieces along side an amazing team

Under the supervision and guidance of the Director of Operations, the Membership & Marketing Director will be responsible for the recruitment/retention of YMCA members and program participants. This will be accomplished through premier branch marketing and member appreciation strategies, promotions and events. This position will also be responsible for the efficient operation of the front desk, which will include: staffing, membership sales and renewals, dissemination of information, registrations and the monitoring of members. This position will oversee the collection of membership data and pertinent information to the needs or projects stated by the Association.

Areas of Responsibility: 
  • Hire, train, and supervise all membership department staff.
  • Maintain and coordinate all front desk coverage.
  • Develop schedule of member-based events.
  • Ability to work evening and weekends as need to fulfill required of Manager on Duty, and to participate in YMCA community engagement opportunities as requested.
  • Continually train staff to embrace member friendly qualities.
  • Develop and adhere to department budget.
  • Recruit and retain members through member-friendly services, appreciation days, & association driven initiatives.
  • Maintain stringent telephone answering and touring/interviewing procedures.
  • Responsible for the ongoing proper collection and all reporting data for member related projects and tracking. Including, but not limited to: tour counts, closing rates, and retention rates. Make marketing and membership decisions based on data collection.
  • In conjunction with the Department Advancement Team and the YMCA Leadership team, the Membership Director will develop and enforce membership policies and procedures.
  • Will efficiently & effectively handle all customer service questions, comments, or concerns and will train staff to do the same.
  • Continued training of entire membership staff on issues that pertain to member recruitment, retention & appreciation
  • Solicit and facilitate corporate memberships within the Association Guidelines (SOP).
  • Strong ability to effectively use email, Twitter and Facebook as a form of marketing and connecting.
  • Answer phones, provide information, and do computer transactions as needed.
  • Coordinate registration coverage.
  • In conjunction with YMCA Marketing Team, develop branch program brochure and branch promotional material.
  • Create membership promotional material.
  • Work closely with Directors/Coordinators to ensure good communication and accurate information about program is given out.
  • Responsible for website updates of membership information.
  • Join outside commissions and civic groups as deemed appropriate for marketing and community service.
  • Provide a written training schedule, as well as staff development for department.
  • Review staff according to YMCA policy.
  • Must attend branch and association staff meetings and staff trainings as required by the YMCA or supervisor.
  • Complete paperwork accurately and in a timely fashion.
  • Be proficient in Microsoft products as well as have the ability to learn software that support the YMCA operations.
  • Recognize, adhere to and celebrate the four core values for the branch.
Educational Background: 
BS/BA degree in marketing, public relations, communications, or related field or education and experience.
Skills/Experience: 
  • Knowledge of digital marketing, social media and print ad, as well as marketing analytics.
  • 3-5 years of previous supervisory and/or leadership experience in a Membership/ Sales environment.
  • Previous experience in membership sales, new member acquisition, prospecting, conversions or the ability to excel in membership sales and engagement.
  • Ability to embrace the four YMCA Core Values of honesty, respect, caring & responsibility and ensure staff are modeling these values
  • Must be able to impose upon his/her staff the importance of member relations that embrace these values.
  • The Director must be capable of envisioning new & innovative ways to improve member service and a “family friendly YMCA”.
Compensation/Benefits: 

Salary: $43,000.00 - $47,000.00

How to Apply: 

https://www.ymca.net/career-opportunities/details/40045

Job Function: 
Membership Programs

Organization Info

YMCA of the USA

Overview
Headquarters: 
Chicago, IL, United States
Website: 
ymca.org
Annual Budget : 
$100-500M
Founded: 
1983
About Us
Areas of Focus: 
Community Service / Capacity Building / Volunteerism
Youth / Children
Recreation / Sports
Mission: 

The YMCA mission is: To put Christian principles into practice through programs that build healthy spirit, mind and body for all. YMCA of the USA (Y-USA) is the national resource office for the Y, one of the nation's leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across the U.S., 2,700 Ys engage 22 million men, women and children – of all ages, incomes and backgrounds – to nurture the potential of children and teens, improve the nation's health and well-being and provide opportunities to give back and support neighbors. Anchored in more than 10,000 communities, the Y has the longstanding relationships and physical presence needed not just to promise, but also to deliver, lasting personal and social change.

Programs: 
  1. YOUTH DEVELOPMENT: Nurturing the potential of children and teens
  2. HEALTHY LIVING: Improving the nation’s health and well-being
  3. SOCIAL RESPONSIBILITY: Giving back and providing support to neighbors

Listing Stats

Post Date: 
Aug 22 2019
Active Until: 
Sep 22 2019
Hiring Organization: 
YMCA of the USA
industry: 
Nonprofit