Under the supervision of the District Vice President, the Sales & Marketing Director is responsible for marketing and sales as it pertains to member attraction and retention, and communications. The Sales & Marketing Director is also responsible for membership policies and procedures. In addition, responsibilities entail membership campaigns, member engagement with new and existing members along with community relationship.
Areas of Responsibility:
- Serve as direct supervisor of Membership Team at the branch, including the Welcome Specialist and Branch Administrator.
- Actively visit and recruit business to promote the Corporate Wellness Partner program.
- Provide direct leadership in the marketing and sales of YMCA memberships and programs by proactively engaging in conversations on the benefits of YMCA memberships and programs.
- Assist to motivate and train staff to improve membership and member retention.
- Meet and exceed monthly and yearly branch goals for new membership, retention cancelations and renewals.
- Build relationships with members, program participants and community partners.
- Implement and evaluate all aspects of the membership function of the Branch, in accordance with the YMCA of Greater Toledo guidelines.
- Will embrace, use and require all department staff to use all tools provided to increase the level of member interaction.
- Ensure daily member questions and requests are handled in efficient and timely manner.
- Work closely with Welcome Specialist, Branch Administrator and Front Desk Staff to ensure membership paperwork is obtained and processed accurately to meet the organization’s goal.
- Maintain a working knowledge of membership types and rate structures; including short-term membership and membership payment.
- Maintain confidentiality of sensitive personal and financial data for each member.
- Maintain the filing system that meets the organization standards.
- Monitoring and enforcing membership policies and procedures.
- Manage the accuracy and productivity of day-to-day activities of the membership process –i.e. cancelation, renewals, on-hold request, existing member changes, and new member application/bank draft and suspending bank draft
- Accurately process new membership registrations including cash transactions and maintenance of member records. Respond to inquiries both in person, phone and email.
- Practice strong fiscal stewardship in the execution of financial and membership policies and procedures.
- Understand and fully participate in the Y-Improvement model for his/her branch as well as any assigned Association initiatives. Will ensure data within the Y-Improvement model is accurate and up to date. Will be accountable for meeting or exceeding target conditions related to his/her areas of responsibility.
- Actively participate in the Annual Campaign by helping to raise dollars toward the branch goal.
- Respond to emergency situations by adhering to the safety policies and procedures set for the Association.
- Perform other duties as assigned
Educational Background:
Associates degree from an accredited university or equivalent experience.
Skills/Experience:
- The Membership Director should have a minimum of 5 years of experience in customer service systems, procedures, and guidelines; marketing and sales experience strongly desired.
- A minimum of 2 years’ supervisory experience is preferred.
Compensation/Benefits:
Salary: $32,000.00 - $35,000.00
Job Function:
Organization Info
Listing Stats
Post Date:
May 12 2019
Active Until:
Jun 12 2019
Hiring Organization:
YMCA of the USA
industry:
Nonprofit