Under the guidance of the Executive Director, the Membership Engagement Director is responsible for actively increasing memberships and creating programs for the Mattapoisett YMCA, as well as, supporting the needs of our current membership to ensure a high retention rate.
This individual will work on developing relationships in our service area and by ensuring membership/program staff is well trained, supervised and supported to carry out their roles.
S/he prepares and ensures attainment of program objectives as part of the annual Operations Plan. S/he assists in the development and oversight of the budget. S/he recruits, trains, and develops membership staff. S/he oversees program operations at the Mattapoisett YMCA related to membership and special events; i.e. Healthy Kids Day. S/he ensures proper care and use of assets. S/he is responsible for, but are not limited to; conducting periodic membership appreciation events; ensuring all membership staff have current and accurate program information available; maintaining current and accurate membership records utilizing system software; ensuring all membership guidelines and rules are adhered to by membership and staff; conduct periodic internal membership campaigns and conduct continuous external sales efforts.
In addition, s/he will also assist in Y activities and special events; give tours of the YMCA facility and educate people on the YMCA's core values; actively participate in the Y's Annual Campaign for the Staff and Community phases.
Other aspects include providing supervision to staff including interviewing, hiring, goal setting, performance management, training and assigning and directing work; addressing member complaints and resolving problems.
S/he successfully promotes and markets programs, special initiatives and events. S/he follows and enforces safety standards and other policies and procedures. S/he participates as member of the Leadership Team. This is a “non-traditional” workweek position and must be available to work weekends, early mornings, and evenings as needed. S/he performs other duties as assigned.
- Directs and supervises all daily membership operations to meet the needs of the community and fulfill YMCA objectives. Expands special event programs and new programming within the community in accordance with strategic and operating plans. Develops and maintains collaborative relationships with community organizations.
- Recruits, hires, trains, develops, schedules and directs personnel and volunteers as needed. Reviews and evaluates staff performance. Develops strategies to motivate staff and achieve goals. Ensures records of staff certifications are current and complete.
- Focuses on the acquisition of new members and retention of current members
- Implements new ways to improve the member experience.
- Conduct periodic membership appreciation events and Open House events
- Prepare budget and adhere to association policy regarding fiscal compliance.
- Meet budgeted target for membership
- Responsible for ensuring all membership staff have current and accurate program information available at the membership desk.
- Maintain current and accurate membership records in appropriate software program.
- Ensure that all membership guidelines and rules are adhered to by membership and staff.
- Conduct periodic internal membership campaigns and conduct continuous external sales efforts.
- Assist in Y Activities and special events as assigned by the Executive Director.
- Give tours of the YMCA facility and educate people of the YMCA’s core values, mission and vision.
- Actively participate in the Y’s Annual Campaign
- Provide supervision to staff including interviewing, hiring, goal setting, performance management, and training as well as planning, assigning and directing work.
- Assist in the marketing and distribution of membership/program registrations.
- Construct and implement plans that encourage members to try new programs and become involved in the Y community as a committed member rather than just a casual participant.
- Perform all other duties as assigned.
- Models relationship-building skills in all interactions. Responds to all member and community inquiries and complaints in timely manner.
- Experience in membership, sales or marketing environment.
- Three to five years of supervisory/management experience required.
- Effective interpersonal skills with a customer service focus.
- Previous budgeting experience.
- Effective problem solving skills and ability to work with frequent interruptions.
- Detailed-oriented, with excellent communication skills and the ability to clearly express ideas both verbally and in writing.
- Excellent organizational and planning skills, ability to meet deadlines, and the ability to be flexible and prioritize tasks.
- Ability to effectively present information in a clear, understandable language in a group or one-on-one situation.
- Self-motivated and possess ability to work independently and in a team environment.
- Current CPR and First Aid Certification or willingness to get certified
- Proficient computer skills including; Microsoft Office Suite. Experience with membership software a plus.
- Must be at least 21 years of age.
- Ability to work effectively with/or within multiple program areas.
- Ability to relate effectively to diverse groups of people from all social and economic segments of the community.
- This is non-traditional workweek position and must be available to work occasional weekends, some early mornings and evenings.
Salary: $32,000.00 - $35,000.00