Context: Collaborates with chapter volunteer leaders and staff and regional office staff to promote the conservation action, public education, and other goals of the Sierra Club through the development, coordination, and implementation of messages and strategic media plans for the chapter and through outreach to the general public and to public officials.
Scope: The Communications Coordinator is responsible for developing, implementing and coordinating media strategy for the full range of the chapter conservation action campaigns, public education projects, and other activities. The Communications Coordinator assists chapter volunteer leaders and chapter and regional office staff in outreach to the general public and to public officials in the shaping and implementation of public policy.
- Develops, implements, and coordinates media strategy for the full range of chapter conservation action campaigns, public education projects and other activities.
- Assists in the development and preparation of chapter publications, fact sheets and other communication materials for conservation action campaigns and public education projects.
- Pitches Sierra Club stories to the media. Writes and releases statements to the press. Coordinates responses to the media on all appropriate topics.
- Cultivates relations with editorial boards and seeks their support for Club initiatives and position. Develops and updates media lists.
- Writes and places opinion pieces for chapter staff and volunteers.
- Works closely with volunteer leaders and chapter and regional office staff to coordinate all media events.
- Advises trains and assists regional groups of the chapter in their interactions with the news media.
- Organizes and maintains media clips for the chapter.
- Manages outreach to news media, social media and content for chapter publications in languages that include Spanish, Chinese (Mandarin), Korean and others as Chapter volunteer capacity expands to support its Conservation, Outings and Political activities to populations fluent in such languages.
- Performs miscellaneous duties as assigned.
- Two to three years experience in communications or closely related field.
- Excellent public/media relations skills and ability to communicate well with writers, editors, and publishers.
- Strong oral, excellent editing and written communications skills.
- Proficiency in the use of computer software, including Microsoft Word, Excel, e-mail, fax and social media applications.
- Demonstrated familiarity with conservation and environmental topics, issues, and literature.
- Ability to work cooperatively with staff and volunteers.
- Ability to meet deadlines and work under pressure.
- Fluency in Spanish desired.
The Sierra Club offers competitive salary package commensurate with skills and experience plus excellent benefits that include medical, dental, and vision coverage, and a retirement savings 401(k) plan.