YMCA of Greater Kansas City
An innovative association committed to diversity and inclusion, has a unique cause-driven key leadership opportunity available.
Responsible for the development and execution of the marketing and external communication strategies and tactics to advance the YMCA’s mission and vision. This position will apply experience, creativity, and leadership to develop and achieve strategic marketing and communication goals. Develops integrated marketing strategies and provides oversight for tactical activities that will enable the YMCA to grow market share in its programs and services as well as enhance the brand awareness and experience. Partners with all major departments to develop and drive marketing and digital strategies. Leverages data and other useful information to create and foster a two-way, more immediate and personalized customer and community centric approach and experience.
Hiring range based on experience: $100,000 - $120,000
Areas of Responsibility:
- Partners with COO and Senior Leadership to develop and direct association external communications, marketing and public relations strategies and campaigns.
- Develops systems and manages resources needed to carry out strategies and goals.
- Role model strong fiscal stewardship through the development and monitoring of budgets and forecasting.
- Develops external communication and marketing policies and procedures for the association.
- Develops and ensures facilitation of external communication plans to ensure members, participants, and the community understand and support the mission of the YMCA. Leverages data and other useful information to create and foster a two-way, more immediate and personalized customer/community centric approach.
- Partners with People Services to provide input on internal communication strategies and aligns resources to support the facilitation of the internal communication strategies and tactics.
- Manages advertising, promotions and market research related to customer demographics.
- Leads the organization’s digital marketing, online and social media strategy. Build Strong community, membership and program relationships through social media interaction.
- Research products, services and current strategies to identify new opportunities
- Monitor marketing and membership/program/financial development performance metrics to better reach targeted audiences.
- Develops annual operating goals, objectives and plans for the marketing and communications area. Monitors the achievement of this plan, taking appropriate action to ensure that the goals and objectives are met.
- Develop public relations strategies and provide direction to team related to the development and management of relationships with media outlets and representatives to best position the YMCA as a community collaborator and a cause driven organization. Serves as organization’s spokesperson as needed.
- Develops and facilitates the internal and external crisis communications planning, management, training and response.
- Supports the leadership development of association leadership by providing training, coaching and other development opportunities to build the competencies in in marketing and communications. Educates, motivates and provides feedback to individuals related to best practices in marketing and communications.
- Continues to develop the YMCA’s brand awareness and reputation and ensures the YMCA brand is consistently applied in every marketing and communications tactic.
- Builds and maintain a high performance culture through effective performance management, communication and coaching of associates. Responsible for direct supervision of Marketing and Communication’s team and carries out supervisory responsibilities in accordance with the organization’s policies, mission and applicable laws. Responsibilities include: interviewing, hiring and training associates, planning, assigning and directing work and performance management.
- Identifies, develops and maintains effective vendor relationships including advertising agencies that support goals.
- Serves as staff liaison to Marketing and Communication volunteer council. May serve on other committees and councils as assigned.
- Align team to provide support for key association-wide events. (i.e. Ribbon Cuttings, Cheers for Challenger, Spirit of Service, etc.)
Skills/Experience:
- Bachelor’s degree in business, marketing, communications, journalism or a related field from an accredited college or university. Master’s degree in a related area helpful.
- Five years of proven progressively responsible experience in marketing and communication including solid experience in digital marketing strategies, public relations, customer and donor relations.
- Five years of senior leadership experience providing strategic direction and supervising seasoned professionals.
- Ability to establish and maintain favorable relationships with leaders of corporations and/or other community organizations.
- Proven ability to exercise good judgment, demonstrate initiative and to make decisions.
- Proven experience in utilizing data combined with insightful judgment to innovate and create new paradigms.
- Exceptional written and verbal communication skills, public speaking, negotiation, and presentation skills including successful experience serving as organization’s spokesperson.
- Ability to relate and work well in a diverse and inclusive environment. Demonstrated success in bringing together an entire organization and working seamlessly across organizational silos.
- Experience with Search Engine Optimization/Search Engine Marketing (SEO/SEM) and Customer Relationship Management (CRM).
- Experience with online marketing tools and practices
- Familiar with web design (Drupal preferred)
- Strong analytical and project management skills
- Advanced PC and technology skills, with demonstrated competencies in MS Word, Excel, and PowerPoint or other related technology.
How to Apply:
Salary$100,000.00 - $120,000.00
Job Function:
Organization Info
Listing Stats
Post Date:
Oct 10 2017
Active Until:
Nov 10 2017
Hiring Organization:
YMCA of the USA
industry:
Nonprofit