JOB PURPOSE: To develop and implement the Membership & Growth strategy; To recruit, retain and engage members to support AI Indonesia’s programme strategies; To develop AI INDONESIA’s financial sustainability plans and strategies and implement activities to generate funds for AI Indonesia; To manage and coordinate activities of members, and to support and liaise with Amnesty International (AI) movement and outside networks to ensure maximum impact of AI Indonesia programmes and specific projects
AI INDONESIA PURPOSE: Amnesty International Indonesia is a national human rights entity that is part of a global human rights movement, established to address national human rights priorities as well as create the possibility for people in Indonesia to join Amnesty International’s global human rights campaigns. Our mission in Indonesia is to address pertinent national human rights issues through research, campaigning and human rights education, and to empower Indonesians to take action on issues that matter to them through AI’s international human rights movement; and to leverage Indonesia’s influence regionally and globally to promote human rights domestically, bilaterally and internationally.
AMNESTY INTERNATIONAL PURPOSE: We campaign for meaningful human rights change; enable effective human rights activism and work to persuade governments and other actors to uphold universal rights standards.
WORKING RELATIONSHIPS:
Reporting to: The Executive Director Posts that this job manages:
Initially there will be no line management responsibility, but there is the possibility of managing an Assistant. This role could from time require management of temporary staff and volunteers.
- Lead the design and execution of innovative campaign strategies in line with strategic campaigning opportunities and AI Indonesia programmes’ priorities in Indonesia,
- In collaboration with AI Indonesia programmes, lead on the planning and implementation of national campaigns including securing a portfolio of innovative digital campaigning channels, partners and opportunities in Indonesia
- Manage the development of creative and high impact campaigns that build public support for Indonesia’s change objectives, and demonstrate this support to key Indonesian policymakers and media.
- Lead on creating innovative digital campaign content and digital promotion strategies working in consultation and collaboration with AI Indonesia programmes, campaigns and digital colleagues based in other locations (particularly online) which encourage people to get involved and take action
- Lead on overall volunteer/ activist relationship management for AI Indonesia, engaging with AI Indonesia members and volunteers online and in person
- Build strong activist groups at country level, and ensure mutually satisfactory engagement with members including responding to request for support to implement local partner and member actions, media stunts and events.
- Participate in global digital and communications campaign planning, strategy, execution and reporting processes, effectively linking the Indonesian programmes with the rest of the AI movement.
- Write emails, blog posts, and other digital content encouraging AI Indonesia members to take action
- Work with the Social Media Officer to manage AI Indonesia’s social media channels to engage AI Indonesia members and the wider public
- Write unit plans and reports
- Some domestic and international travel may be required
Any other duties as required WHAT DOES SUCCESS LOOK LIKE IN THIS JOB?
- S/he would have developed and effectively implemented AI Indonesia’s Membership & Growth Strategy
- Increased and retained AI Indonesia’s membership per agreed periodic targets
- Effectively applied social media and innovative digital and technological tools to drive membership and engage membership to support AI Indonesia programmes’ campaigns
- S/he will have produced, implemented, monitored and evaluated related action plans to agreed deadlines with relevant members of their unit team(s); generated external awareness and activities on AI Indonesia’s programmes by mobilizing and supporting the membership, and expanded networks of influence in relation to key concerns and priority areas in the Indonesian strategic plan; and written high quality materials for publication and other outputs
- S/he will have contributed to the effective functioning of the team, and to the implementation of AI Indonesia 's mission, upholding AI Indonesia and AI’s values at all times
- Campaigning and public mobilization experience with a strong track record delivering successful national and international campaigns
- Excellent written and verbal English communications skills with the ability to write persuasive material, especially for the web.
- Strong experience managing social media channels (principally Facebook and Twitter)
- Successful experience developing and managing digital campaign content and linking digital and traditional media strategies
- Experience using Content Management Systems (especially Word press) to manage digital content
- Proven ability to work effectively and sensitively to develop professional relationships with a wide range of NGOs, volunteers, specialists and other partners Strong project management and event organizing skills, with the ability to manage budgets and contractors
- Familiarity with Indonesia policy making processes and politics, and an understanding of development issues affecting Africa is desirable
- Commitment to AI Indonesia’s aims and a clear understanding of the links between policy, lobbying, campaigning and media work and of how policy change can be achieved through effective advocacy
- Ability to respond flexibly to opportunities and requests, sometimes with little notice
- Ability to work effectively in a diverse team environment across various times zones
- Ability to consistently apply good judgment and make good and responsible decisions
- Ability to maintain the highest degree of confidentiality regarding all aspects of work at all times
HOW YOU WORK: The IS Behaviour Framework focuses on how we work rather than what our job is designed to do. It articulates the behaviours that are expected from a group of professionals who are working effectively together.
- Delivering results
- Working with others
- Developing oneself and others
- Contributing to a dynamic and effective IS
- Making decisions
- Taking the initiative
- Communicating and influencing
CONFLICT OF INTEREST: Public or other activity, affiliation to or support for any group or organization, personal association or other factor which may generate a real or perceived conflict of interest with Amnesty International’s principles (specifically independence and impartiality), or raise a security concern, or otherwise prevent the candidate from carrying out key functions of the specific post and would therefore disqualify the candidate from being appointed.