The Vice President of Membership ensures the operational growth and advancement of the Y’s cause through development and implementation of innovative membership strategies. He or she must be able to thrive in a highly collaborative environment, working closely with the association’s senior leaders, branch executives, department directors and other colleagues to identify goals, create achievement plans and hold staff accountable. The Vice President of Membership must have demonstrated experience in sales and customer service leadership, as well as a strong ability to form and maintain positive partner relationships.
Areas of Responsibility:
- Grow existing and develop new corporate membership accounts. Advance both national and local corporate accounts to ensure maximum account penetration.
- Oversee third-party payer agreements and development and execution of new programs to nurture and grow active older adult membership.
- Develop and lead sales strategies for opening of all new branches.
- Collaborate with the marketing team on development and implementation of engaging membership promotions for both acquisition and retention.
- Facilitate the development of branch staff expertise related to overall member engagement, including closing techniques plus effective retention and recovery strategies.
- Serve as a staff liaison to branch leaders and VPs of Operations to ensure accountability regarding membership goals, member engagement, new member programs, promotions and procedures.
- Analyze membership data and produce reports for Association leaders. Utilize an active data analysis process for ongoing predictive modeling of membership; i.e. high and low usage patterns, propensity to leave the YMCA, member recovery.
- Research and make recommendations on new value-added membership benefits and programs to ensure maximum financial impact.
Educational Background:
Bachelor’s degree in a related field.
Skills/Experience:
- Results-oriented leader with successful track-record in fiscal management including trends showing sales growth and retention.
- History of exceptional engagement in customer service. Strong experience with closing techniques preferred.
- Proven success in developing and implementing broad strategy affecting multiple sites.
- Demonstrated ability to drive organizational change.
- Direct experience leading membership development/loyalty initiatives in a complex environment.
- Experience in mission-based, volunteer-driven environment is preferred.
- Excellent verbal and written communication skills.
MINIMUM QUALIFICATIONS
- Certification: YMCA Multi-Team or Branch Leader Certification preferred or an equivalent.
- Related Experience: 10+ years of proven successful membership engagement and/or customer service experience.
Compensation/Benefits:
Salary: $80,000.00
Job Function:
Organization Info
Listing Stats
Post Date:
Oct 2 2018
Active Until:
Nov 3 2018
Hiring Organization:
YMCA of the USA
industry:
Nonprofit