This position is responsible for aggressively and proactively working to raise awareness of the Alzheimer’s Association and its work in the local community through public relations, media relations, social media, digital communications and paid/trade media advertising. Measurable outcomes include earned and paid media impressions and social media reach. Reporting to the Chapter Executive, this position is a member of the Chapter’s leadership team and must demonstrate effective collaboration within the Chapter team and Home Office, working across all pillars of the strategic plan to leverage communications activities to achieve strategic goals. The Communications Director supervises communications staff and volunteers and manages external relationships. Based in Indianapolis, Indiana, this position will require travel throughout the Chapter territory.
Areas of Responsibility:
- Provide leadership for the communications function to increase positive awareness of the Alzheimer’s Association throughout the Greater Indiana Chapter
- Develop and implement an annual plan to promote use of Association care and support services, participation in and fundraising for Chapter events, engagement with public policy efforts, and the acceleration of Alzheimer’s and dementia research, including the recruitment, recognition and celebration of the Association’s volunteers, participants, donors and sponsors
- Develop and oversee budget to support the annual communications plan; negotiate contracts, manage vendors and trade relationships
- Manage staff and recruit, train and manage leadership volunteers to enhance the Chapter’s communications
- Monitor and track earned, paid and social media activities and achieve assigned goals and metrics
- Establish, strengthen and leverage relationships with media outlets and personalities throughout the Chapter territory, including print, broadcast and new media
- Develop content and stories that will resonate with local media and target audiences; write media materials
- Secure placement of stories in local media outlets
- Serve as primary contact for media, while engaging and training chapter staff and volunteers to serve as spokespeople
- Oversee external communication vehicles, serving as editorial manager for website, e-news, annual impact report and targeted e-mail communications
- Oversee the Chapter’s social media strategy, including developing and placing content for organic reach, executing paid promotions and engagement with followers
- Develop content, write and execute electronic communications, including a national weekly e-news template and local e-mails to constituent audiences
- Update the Chapter’s web site through the content management system
- Ensure all communications are consistent with Alzheimer’s Association brand standards
- Other duties as assigned
Educational Background:
Bachelor’s degree in communications, public relations, journalism or related field
Skills/Experience:
- Minimum of five years of professional experience in communications and/or public relations, preferably within the nonprofit sector
- Experience supervising teams of staff and volunteers and collaborating with leadership staff and volunteers
- Ability to quickly anticipate, identify, organize and analyze opportunities and to prioritize and drive multiple goals across all pillars of the strategic plan
- Experience developing strategic communication plans and creating and managing a related budget
- Experience negotiating contracts and managing vendors
- Exceptional writing skills and storytelling ability
- Knowledge of Indiana media markets and public relations and social media best practices
- Ability to anticipate and organize media opportunities and make timely, appropriate decisions
- Ability to manage multiple projects and competing priorities
- High degree of integrity and desire to work collaboratively with a team
- Ability to work with diverse communities and demonstrate inclusion
- Excellent interpersonal skills including verbal and written
- Ability and willingness to travel occasionally within the assigned territory by car. Travel in this case, is considered time spent away from the office, in the community, to fulfill the job goals.
- While most such travel is same day, occasional overnight travel or air travel may be required. Must have valid driver’s license, access to reliable vehicle, good driving record and proof of automobile insurance.
- Ability and willingness to work evenings and weekends as required for the job
- Strong computer skills, proficient with Microsoft Office products and social media; experience with, or ability to rapidly learn, Luminate/Convio software and content management system
How to Apply:
Job Function:
Organization Info
Listing Stats
Post Date:
Sep 27 2018
Active Until:
Oct 28 2018
Hiring Organization:
Alzheimer's Association
industry:
Nonprofit