Under the direction of the Vice President of Marketing/Communications, the Marketing Communications Manager will lead marketing efforts within an assigned service line to develop and implement best in class marketing and communication strategies across an array of communication channels, including digital and print. The Marketing Communications Manager is also responsible for developing messaging and editorial content that will be distributed through a broad range of internal and external communications channels.
Areas of Responsibility:
- Develops messaging and copy for Marketing & Communications initiatives, including but not limited to print and digital collateral materials, direct mail pieces, fliers, posters, email-newsletters, social media messaging and other items needed to increase awareness in the community and support program development as well as membership and fundraising campaigns.
- Collaborates with the Marketing & Communications team in the development and execution of year-round strategic marketing initiatives and maximize efforts to support Center level marketing needs
- Assists with developing and implementing an Association-wide public relations strategy
- Provides support in managing media relations, writes and distributes press releases, drafts talking points and oversees on-going calendar of pitches and story ideas.
- Serves as content manager for association and center specific newsletters, ensuring quality, clarity, message alignment and adherence to deadlines.
- Coordinates with service line leadership to develop and implement an annual marketing/communication plan and budget designed to promote key service areas and achieve organizational goals.
- Meets on an ongoing basis with Center staff within assigned service line.
- Manage an annual editorial calendar.
Educational Background:
Bachelor's degree in related field.
Skills/Experience:
- Three plus years of professional experience with a background in communications, marketing, public relations or other related field in the YMCA or another not-for-profit preferred.
- Must have demonstrated graphic design experience and be highly proficient in Adobe Creative Suite.
- Demonstrated copywriting and editing experience. Must have excellent spelling and grammatical skills, and the ability to apply guidelines from the Associated Press Style Guide.
- Proven experience with web content management and social media management.
- Excellent personal computer skills and experience with standard business software.
- Ability to relate effectively to diverse groups of people from all social and economic segments of the community.
- Valid driver’s license and ability to travel within the region and to/from the Association office required.
- Candidates who are bilingual in Spanish will be strongly considered.
Compensation/Benefits:
Salary: $50,000.00 - $55,000.00
Job Function:
Organization Info
Listing Stats
Post Date:
Apr 21 2018
Active Until:
May 21 2018
Hiring Organization:
YMCA of the USA
industry:
Nonprofit