Under the direction of the Chief Operating Officer, the Director of Marketing creates and manages production of print and digital materials and is responsible for e-mail marketing, Web site management and the social media calendar. This position assists with photography, video production, media relations, events, writing, editing and proofreading. The Director of Marketing provides quality control for the association, ensuring all projects are brand compliant and meet the needs of the organization. The position works directly with service lines to guarantee marketing materials and plans are executed on time and on budget. The position ensures the steady growth of membership and programming, and an ever expanding understanding of the Y brand within the community. The position drives revenue growth through increased membership by implementing effective marketing and communication strategies.
- Create promotional materials for assigned marketing and communication initiatives to include but not restricted to, program guides, summer camp guide, social media, banners, email communications, annual reports and impact statements, banners and other print, online and creative materials.
- Market the Y brand as a cause-driven organization and promote the Y voice consistently among internal and external communication vehicles to ensure an ever increasing understanding of and appreciation for the value of the Y within the community.
- Serve as a Y brand advocate and work with Y USA to implement brand strategies in all communications
- Develop and implement a shared marketing and public relations plan to increase awareness of YMCA impact on the community.
- Responsible for developing, implementing and maintaining content services that support marketing engagement strategy across all digital channels – web, social media, mobile, electronic newsletters, etc.
- Collect and promotes stories of Y impact.
- Maintain productive relationships with the media and community stakeholders
- Assist with creating, planning and promoting special events
- Special projects, as requested and needed
- Represent the YMCA in the community in a manner that enhances the YMCA.
- Three to Five years’ experience in marketing, public relations or related field.
- Must be able to work cooperatively with management, staff and volunteers at all levels of the Association.
Salary: $35,000.00 - $38,000.00