Marketing/Communications Director

Staff Development:

• He / she must research, make suggestions and attend with approval of supervisor the latest Marketing / Communications trainings and conferences to assure state of the art resources are being utilized for the association.
• Hires, trains, evaluates and supervises assigned staff and volunteers. Provides development and leadership to them.
• Develop performance standards for all direct reports and monitors them throughout the year to ensure success.

Core Dept Areas of Responsibility:

• Serves as in house graphic designer collaborating with all internal departments by writing, designing, and producing all marketing, communications and collateral materials.
• Serves as brand manager for the association.
• Coordinate, write and design all YMCA advertisements, fliers, brochures, program books, signage etc.
• Maintain and update association’s website as well as related social media platforms.
• Must maintain a healthy relationship with key departments meeting with them regularly and provide them the needed guidance and support for their programs through marketing and communication efforts.
• Coordinate all photography for the association.

Financial Development:

• Assist with financial development activities of the association.
• Oversee and support various YMCA special events.

Budget Management:

• Develop, manage and review departmental budgets related to Marketing/Communications and maintains a positive fiscal position.

Facility Management:

• Ensure management and quality of the Marketing / Communication equipment.

Strategic Planning:

• Responsible for areas of the strategic planning of the association designated for Marketing / Communications and assists in other areas in the plan where Marketing / Communications are needed.
• Serve as directed on association task forces or committees.

Administration:

• Perform quality work within given deadlines and expectations with or without direct supervision.
• Work independently while understanding the necessity for communicating and coordinating work efforts with other appropriate individuals.
• Gather data and reports as required for assigned areas.
• Responsible for all administrative paperwork and records for program reporting.
• Help Develop, design and produce the YMCA annual Report.

Risk Management:

• Making sure YMCA policies and procedures are adhered to both by self and within areas of responsibility.

Program Team:

• Interact professionally with other employees, members, program participants, volunteers, and other individuals within the community, always being mindful of the YMCA’s mission, vision and values.
• Serve effectively as a team leader/contributor on all assignments.
• Serve as Manager on Duty (CDLOD) as scheduled.