Teach For America - South Carolina’s Director, Marketing & Communications will lead our communications and marketing strategy in South Carolina in order to illuminate the story of our impact to various internal and external audiences. The Director, Marketing & Communications will have a unique opportunity to ensure our regional staff receives the training and support they need to stay on-brand in all of their communications materials throughout each fiscal year. This person will also help us with ensuring our regional marketing strategy is executed with a pathway to optimal marketing. The Director, Marketing & Communications will report directly to the Senior Managing Director, Chief of Staff.
Areas of Responsibility:
External Marketing & Communications (60%)
- Serve as both internal and external contact to effectively communicate Teach For America-South Carolina’s programmatic initiatives, goals, and impact
- Serve as liaison to national media and communications team, which includes driving the execution of regional media and communications strategy (microsite management, media / news / press)
- Create and distribute mass communications that demonstrate Teach For America’s effective stewardship of donors’ investments
- Manage and lead the expansion of the communications strategy for the region to include but not limited to:
- Manage regional digital strategy and accounts (Facebook, Twitter, and Instagram)
- Support the Chief of Staff or other team members to prepare presentations and materials for external meetings when needed
- Regional website design process and creation
- Regional marketing collateral
- Act as an engaged and catalytic learning partner to our regional team to enhance innovation and to quicken the pace of progress in South Carolina; set up systems and a culture that enables and holds the regional team accountable to do the same
- Collaborate effectively with the programmatic, development and operation teams to manage the overall external communications and marketing strategy data needs
- Compile data and supplementary materials (such as education research, financial reports, and statistics on programmatic initiatives) for partner communications
- Manage collection and distribution of corps members and alumni stories of impact
Internal Marketing & Communications (20%)
- Proactively develop or evolve existing systems for the regional team to maintain operations and communications (project management platforms, team email blasts and website)
- Ensure the TFA SC yearly regional policy manual is updated with newest marketing and communication strategies
- Crafting messaging for staff members when requested to stay on-brand for any platform: CM blasts, website, TFASC google site, meetings and in person events.
- Manage and lead the re-design of the staff-facing Weebly site and the corps member facing Google site
South Carolina Regional Team Responsibilities (20%)
- All team members meet submission requirements for reimbursements (monthly), timesheets (weekly), and American Express reports (monthly, as needed) to support the organization’s financial standing
- Participate in regional matriculation efforts by owning a portfolio of 2-5 matriculants across 4-5 matriculation window
- Participate in and complete Staff Meeting pre-work and attend monthly regional meetings
- Support and participate in regional events
- Drive own professional development with support from manager and others to include mandatory professional development requirements of the region (i.e.: Racial Equity Institute trainings)
- Engage in community opportunities that have personal meaning/connection
- Understand and effectively communicate Teach For America-South Carolina’s programmatic initiatives, goals, and impact externally and internally
Educational Background:
Bachelor’s degree required, Marketing degree preferred
Skills/Experience:
- 5 - 7 years of work experience preferred
- A proven ability to build and leverage relationships across multiple layers
- Deeply committed to Teach For America’s core values, mission, theory of change and is passionate about helping staff members develop their leadership in service of our movement for educational equity
- Highly interested in and motivated by the concepts of diversity, equity, inclusiveness, leadership, and what makes people great
- Extremely high attention to detail
- High level of integrity and discretion is required
Work Demands
- Willingness to work some weekends and evenings to attend or facilitate external or TFA-SC corps member or regional events
- Ability to travel by car to in-person meetings in various South Carolina cities regularly
- Must be willing to work from a Teach For America - South Carolina Office in Charleston, SC
Mindsets
- A strategic thinker. When you face a large problem, your first instinct is to break it down into smaller, manageable pieces. You can ruthlessly prioritize on what is most important and avoid distractions, which will be critical as you develop a comprehensive program strategy.
- An excellent communicator. You can create and deliver compelling formal and informal communications about our organization, mission, and goals, and have a mature presence. You are skilled in your ability to convey complex ideas through brief, simple materials. You demonstrate experience and credibility when presenting materials to external audiences.
- A self-driven “do-er.” You get stuff done. You exhibit a strong action orientation, while also epitomizing a learning orientation and modeling self-driven leadership. You have exceptional communication and project management skills and follow through with the highest integrity. You’re known as reliable and efficient and demonstrate personal responsibility for achieving your goals.
Job Function:
Organization Info
Listing Stats
Post Date:
Nov 28 2018
Active Until:
Dec 28 2018
Hiring Organization:
Teach For America
industry:
Nonprofit