This position supports the work of the Y, a leading nonprofit, charitable organization committed to strengthening community through youth development, healthy living and social responsibility. The Membership & Marketing Director at YMCA of the Shoals intentionally fosters a cause-centered culture that is welcoming, genuine, hopeful, nurturing, and determined.
Areas of Responsibility:
- Ensures programs and services meet community needs.
- Develops, produces and distributes program information necessary to promote assigned programs, in accordance with membership and marketing plans.
- Promotes program and membership enrollment through interactions with existing and potential members. Coordinates program registration, including logistics to support phone, walk-in and web registration. Coordinates with marketing efforts to maximize enrollments and provides ongoing support to Program Directors on related issues.
- Establishes contacts with media representatives and writes and submits press releases when appropriate. Maintains updated files of YMCA’s media relations (both press and electronic).
- Ensures a level of service and engagement that fosters loyalty among those we serve.
- Organizes membership events at the YMCA and represents the YMCA at community events to promote the YMCA.
- Identifies and builds relationships with internal and/or external partners or key stakeholders, such as service groups, community organizations or companies, to support programs or projects.
- Ensures proper implementation of front desk procedures. Reviews and updates desk procedures and communicates changes to staff in a clear, concise way. Coordinates with the business office as necessary on financial transactions.
- Hires, trains, evaluates and supervises assigned staff and volunteers. Provides development and leadership.
- Educate staff, volunteers, and members about the charitable nature of the Y; leads assigned aspects of the fundraising campaign.
- Participates in the planning of the annual budget; manages and implements the approved budget for membership, marketing and communications; Takes appropriate action to ensure that the goals and objectives are met.
Educational Background:
Bachelor's degree in related field preferred or equivalent combination of education and experience.
Skills/Experience:
- Previous supervisory experience in membership, marketing and customer service preferred.
- Excellent personal computer skills and experience with standard business software.
- Ability to relate effectively to diverse groups of people from all social and economic segments
- of the community.
- Must have strong interpersonal, public relations and communication skills, including the ability to make presentations and handle media inquiries.
Job Function:
Organization Info
Listing Stats
Post Date:
Sep 18 2018
Active Until:
Oct 19 2018
Hiring Organization:
YMCA of the USA
industry:
Nonprofit