Primarily responsible for providing direct leadership to areas related to public communications, membership development, membership satisfaction, and membership retention. Responsible for supervising and coordinating all front-line staff and systems that relate to membership reception and services.
This Director will oversee the processes related to sales of new memberships and data entry. The Membership Development Director will work as a team member toward the realization of the association's goals and objectives in cooperation with staff, board and committee volunteers.
The Director of Membership Sales & Engagement is a self-directed, motivated and creative individual who is responsible for membership operations and development in the areas of membership sales, program sales, member retention, member experience, and the development and support of staff to carryout membership functions. Membership & program marketing responsibilities include working in coordination with the Communications & Marketing department to develop & implement new & returning membership & program acquisition initiatives, retention efforts & member communications.
- Develop & implement membership & program acquisition & retention campaigns which drive sales, retention & revenue to meet operational objectives.
- Work with branch leadership to determine and meet membership growth goals including the creation and management of membership budgets, promotional plans & retention activities
- Responsible for orienting and training of key branch membership staff including providing intensive orientation, training and coaching during the first 90-days of employment.
- Work with each branch to identify and describe their Primary Target Markets, setting market penetration goals, articulating a compelling value proposition for each target market, etc.
- Lead efforts to ensure exceptional standards for customer service across the association.
- Identify and implement leading practices for on-boarding new/returning members and the overall member experience
- Develop, nurture and sustain an environment that supports our mission, values and guiding principles.
- Minimum 2 years of experience with proven success in operations, membership sales and customer service
- Excellent customer service, sales, marketing, problem solving, interpersonal and organizational skills
- Proven experience with the use of on-line communication and social medial networking tools to drive participation & growth
- Ability to work with diverse populations
- Excellent written and oral communications skills including public speaking.
- A friendly, enthusiastic and conscientious leader with excellent knowledge and skills in the areas of member relationship management
- Ability to build relationships with community groups & corporations in an effort to develop and grow collaborations and corporate membership.
- Proficiency in developing & training staff.
- Passion for high standards and believes in the YMCA mission. Ability to set an excellent example of healthy living, customer service, and community involvement.
- Represent the YMCA as a professional by assuming leadership roles within the community
- Create an atmosphere that promotes member satisfaction and encourages retention.
- Able to work some evenings and weekends.
Salary: $25,000.00 - $36,000.00