Director of Marketing

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YMCA of the USA
Evanston, IL, USA
Full-time

Reporting to the Chief Marketing, Communications, and Development Officer, the Director of Marketing will  lead a team of marketers responsible for the promotion of our services with particular focus on membership  and program offerings. This is a core role that intersects with program leaders from creation of programs to marketing.

Areas of Responsibility: 
  • Develop the strategy for messaging, promotion and selling of our products.
  • Establish budget, reporting methods, and strategic marketing plan
  • Make data-driven decisions to move the team and service-adoption forward and hit company goals.
  • Lead a team of marketers to ensure the success and adoption of our services as they go to market.
  • Conduct regular market research and competitive analysis

MILESTONES:

In 3 months

  • Launch our new website and registration site
  • Plan and integrate a new marketing technology stack
  • Nurture a collaborative working environment in department
  • Develop strong relationships with colleagues in all other departments

In 6 months

  • Create a marketing plan to support FY20 revenue objectives
  • Collaborate with team to create a content plan
  • Have a clear understanding of work culture and how to accomplish objectives collaboratively
  • Map out customer journey to create optimal staff and member experiences

In 12 months

  • Connect and improve sales and marketing funnels to align customer journey online and in person
  • Innovate on product marketing to enhance member experience
  • Create connections with community members from news staff to business leaders to city officials
  • Implement go-to-marketing strategies
  • Use market research and competitive analysis work to help define organization’s FY21 goals
Educational Background: 
BA/BS and 5 to 8 years of working in marketing, communications, branding, or digital
Skills/Experience: 
  • Direct experience working with marketing platforms such as social media, online ads, CMS, and/or      email marketing software
  • Leadership experience with excellent communication skills, both written and verbal.
  • A highly analytical approach, used in a wide range of responsibilities, from customer development, to  service adoption, to sales processes; highly proficient in Microsoft Excel
  • Ability to lead and communicate cross-functionally with IT and other departments.
Compensation/Benefits: 

Salary: $53,800.00 - $66,600.00

How to Apply: 

http://www.ymca.net/career-opportunities/national-details.html?id=34393&...

Job Function: 
Communications & Public Education

Organization Info

YMCA of the USA

Overview
Headquarters: 
Chicago, IL, United States
Website: 
ymca.org
Annual Budget : 
$100-500M
Founded: 
1983
About Us
Areas of Focus: 
Community Service / Capacity Building / Volunteerism
Youth / Children
Recreation / Sports
Mission: 

The YMCA mission is: To put Christian principles into practice through programs that build healthy spirit, mind and body for all. YMCA of the USA (Y-USA) is the national resource office for the Y, one of the nation's leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across the U.S., 2,700 Ys engage 22 million men, women and children – of all ages, incomes and backgrounds – to nurture the potential of children and teens, improve the nation's health and well-being and provide opportunities to give back and support neighbors. Anchored in more than 10,000 communities, the Y has the longstanding relationships and physical presence needed not just to promise, but also to deliver, lasting personal and social change.

Programs: 
  1. YOUTH DEVELOPMENT: Nurturing the potential of children and teens
  2. HEALTHY LIVING: Improving the nation’s health and well-being
  3. SOCIAL RESPONSIBILITY: Giving back and providing support to neighbors

Listing Stats

Post Date: 
Mar 4 2019
Active Until: 
Apr 4 2019
Hiring Organization: 
YMCA of the USA
industry: 
Nonprofit