The Marketing and Communications Director will provide management level leadership and implementation of marketing, communications, media relations, event sponsorship, brand management and audience development for the Alzheimer's Association Greater Iowa Chapter. He/She will execute and monitor the Marketing Communication plan and maintain alignment with the Association's strategic plan. Provide leadership to the Marketing committee and the Board.
Areas of Responsibility:
- Serve as part of the Chapter Management Team to ensure integration of marketing strategies and opportunities in relation to the organization's operational and strategic plan
- Provide leadership to the creation and development of the Marketing Advisory Taskforce and work closely with other board committees to ensure timely action and clear decision-making on chapter-wide goals and objectives
- Responsible for the recruitment, training, supervision and coaching of marketing volunteers
- Assure compliance with all Association branding policies, procedures, standards and applicable regulatory requirements; promote Association-wide programs and initiatives
- Manage communication and print material, newsletter, advertising, media relations, web content and design as well as strategies for media/spokesperson development
- Create, maintain and enhance relationships with constituents, community partners, corporations and other key stakeholders groups across the region
- Manage all brand activities and provide guidance and oversight to Association staff on key messages, promotion events, web and other communications as assigned
- Work with Executive Director, Board and other staff and volunteer bodies to position the Association and its services to maximize public awareness, development and business opportunities
- Work closely with regional office staff to identify and build the Association's presence and access in rural areas.
- Represent the Association at appropriate public events, conferences, and workshops
- Provide media relations for Association and fill role as primary media contact
- Develop and maintain current listing of media contacts throughout the region; disseminate press updates, news releases, and feature materials
- Design, develop and implement the communications and public relations to build awareness of the organization's mission, programs and achievements
- Generate opportunities to increase awareness and financial support for the Association by collaborating on fundraising events and program services initiatives
- Design measurements and monitor the effectiveness of marketing efforts
- Manage and create, produce, and distribute marketing materials including advertising, brochures, press kits, annual report, newsletter and other promotional materials; write articles and design layout
- Manage and allocate marketing budgets
- Represent chapter's Marketing Department at National level when applicable
- Develop a sense of shared mission with the senior staff to jointly achieve organization-wide goals and support the success of each department
Educational Background:
Bachelor's degree in marketing preferred; may also include health care, development or related field; or related work experience
Skills/Experience:
- 3-5 years of leadership experience in marketing, communications, development or business-related field
- Proven success in building and maintaining key relationships and meeting strategic goals
- Strong organizational and project management skills
- Proven media relations experience; ability to be creative in identifying and executing media opportunities
- Proven experience in managing successful social media campaigns
- Excellent writing, copyediting and proofreading skills
- High level of integrity, diplomacy, and initiative
- Proficiency in Microsoft Office, Google Apps, Social Media and Adobe Creative Suite
- Knowledge of Raiser's Edge, Convio, RedDot CMS preferred
- Ability to establish and maintain effective working relationships
- Ability and willingness to work evenings and weekends as needed
- Ability to travel locally and regionally as needed to perform job duties
- Excellent written and presentation skills
- Ability to work independently and in a team-oriented environment
- Possesses valid driver's license, access to reliable vehicle, and proof of insurance
Job Function:
Organization Info
Listing Stats
Post Date:
Sep 22 2017
Active Until:
Oct 22 2017
Hiring Organization:
Alzheimer's Association
industry:
Nonprofit