The Alzheimer’s Association’s mission is to eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. The Association is the world’s leading voluntary health organization in Alzheimer care, support and research. We are the largest private funder of Alzheimer research and the premier source of information and support for the more than 5 million Americans with Alzheimer’s disease and their 15 million families and caregivers. The Alzheimer’s Association was recently recognized as the #1 largest Best NonProfit to Work for in the NonProfit Times 50 Best Places to Work for 2012 and 2011.
The Public Relations and Social Media Manager provides implementation and coordination of marketing, media relations, social media and brand compliance that effectively describe and promote the Alzheimer’s Association Greater Wisconsin. The Public Relations and Social Media Manager will work closely with the development and program directors to monitor the marketing communications plan and maintain alignment with the Association’s strategic plan.
- Provide media relations for Association and fill role as media contact for all chapter events and initiatives
- Develop and maintain current listing of media contacts throughout the region; write and disseminate press updates, news releases, and feature materials
- Design, develop and implement communications and public relations to build awareness of the organization’s mission, programs and achievements across the Chapter territory
- Manage chapter social networking sites (Facebook, Twitter, Flickr, LinkedIn, YouTube, etc.)
- Manage marketing and planning of events around Alzheimer’s and Brain Awareness Month and National Alzheimer’s Awareness Month/Caregiver Awareness Month
- Manage and track paid and donated media impressions, including website and social networking statistics
- Collaborate with executive director and development staff to forge marketing partnerships for events
- Participate in development of strategic initiatives and assist with identifying and cultivating potential sponsors
- Manage determined projects with volunteers
- Attend meetings
- Assist marketing staff with content for the Association social networking sites (Facebook, Twitter, Flickr, LinkedIn, YouTube, etc.) and chapter website
- Other duties as assigned
- 3-5 years of leadership experience in public relations, communications & marketing
- Proven success in building and maintaining key relationships and meeting strategic goals
- Strong organizational and project management skills
- Excellent written and presentation skills; enjoys public speaking
- Ability to work independently and in a team-oriented environment
- Proficient with Social Media sites (Facebook, Twitter, Flickr, LinkedIn, YouTube)