Digital Platforms Manager

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YMCA of the USA
Conshohocken, PA, USA
Full-time

The Digital Platforms Manager is responsible for building and implementing a successful digital strategy for the Greater Philadelphia Y, development and management of multi-channel digital marketing initiatives including online, mobile, social, email, text, search, display, platform integration and digital content development. The goal is to provide our members with a seamless, intuitive journey through our provided services, connecting them to the Y and their health goals.

Areas of Responsibility: 
  • Articulate, prioritize, assess, lead and implement a future vision for the digital space that aligns Y-owned digital platforms and marketing technology with established goals to enhance user experience, distribute Y content and grow membership and brand awareness
  • Improve digital marketing processes and performance, grow online audience and creates new connections with members
  • Maintain, improve, manage and update content across the entire the GPY website
  • Effective and constant communication with branch liaisons to ensure accurate site information.
  • Routinely monitor Google Analytics (and other Y-owned digital platform analytics), establish baseline Y KPI’s, create and distribute useful analytics reports for each platform, and adjust and enhance the overall organic and paid marketing direction to ensure each Y goal and objective is being met
  • Manage all social media platforms and content and be on-site at major events for social posts/lives
  • Be the main contact for all social posts from branches
  • Maintain Intranet content for Marketing & Digital properties
  • A continued commitment to member satisfaction by ensuring excellent Member Experience, working in tandem with Operations and BI units.
  • Meeting all deadlines in a fast-paced environment
  • Maintain knowledge of Association policies and procedures, risk management, safety practices and applicable laws and keep them up to date on all platforms as needed
  • Attend staff meetings and trainings as required.
  • Perform other duties as assigned by CMO.
Educational Background: 
Bachelor’s degree in related field with 3-5 years of experience in digital marketing, communications, and content development
Skills/Experience: 
  • Knowledge of Google Analytics, WordPress, Drupal, basic search engine optimization and social platforms.
  • Familiarity with basic HTML
  • Experience with image manipulation and optimization for web and digital platforms
  • Experience with the correct use of hashtags, geotagging and other social and digital content tools
  • Exhibit strong leadership skills; possess a passion for member service, building and maintaining a culture of member service excellence
How to Apply: 

https://www.ymca.net/career-opportunities/details/39384

Job Function: 
Technology / Data Management

Organization Info

YMCA of the USA

Overview
Headquarters: 
Chicago, IL, United States
Website: 
ymca.org
Annual Budget : 
$100-500M
Founded: 
1983
About Us
Areas of Focus: 
Community Service / Capacity Building / Volunteerism
Youth / Children
Recreation / Sports
Mission: 

The YMCA mission is: To put Christian principles into practice through programs that build healthy spirit, mind and body for all. YMCA of the USA (Y-USA) is the national resource office for the Y, one of the nation's leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across the U.S., 2,700 Ys engage 22 million men, women and children – of all ages, incomes and backgrounds – to nurture the potential of children and teens, improve the nation's health and well-being and provide opportunities to give back and support neighbors. Anchored in more than 10,000 communities, the Y has the longstanding relationships and physical presence needed not just to promise, but also to deliver, lasting personal and social change.

Programs: 
  1. YOUTH DEVELOPMENT: Nurturing the potential of children and teens
  2. HEALTHY LIVING: Improving the nation’s health and well-being
  3. SOCIAL RESPONSIBILITY: Giving back and providing support to neighbors

Listing Stats

Post Date: 
Jun 14 2019
Active Until: 
Jul 14 2019
Hiring Organization: 
YMCA of the USA
industry: 
Nonprofit