The Alzheimer's Association is looking for a dynamic, experienced professional to serve as a leader in communications and marketing. The Alzheimer's Association provides a variety of education, information, advocacy, fundraising events and support services to persons with dementia, their families, health care professionals, and the community. The Communications Manager supports these events and the mission of the Chapter and the State of Florida by increasing concern about Alzheimer's disease, raising awareness about the association and motivating target audiences to get involved.
Areas of Responsibility:
- Collaborate with Regional Leader, other key stakeholders, chapter executives, and communications team to develop and execute an effective communications plan in compliment to the Alzheimer's Association's National strategic plan; implement strategies that will broaden and deepen impact of the region's strategic objectives including enhanced concern and awareness with the Association's champion audience and other sub audiences.
- Assure compliance with all Alzheimer's Association branding policies, procedures, standards and applicable regulatory requirements; promote Association-wide programs and initiatives
- Design a comprehensive strategic plan to meet the Regional goals and objectives for concern and awareness as it relates to National strategic implementation goals for the Association's new strategic plan
- Design, develop and implement communications and public relations strategy to build awareness of the organization's mission, programs and achievements
- Provide leadership, training and supervision of communications managers
- Manage all brand activities and provide guidance and oversight to Communications staff on key messages, promotion events, web and other communications
- Manage communication and print material, newsletter, advertising, media relations, web content and design as well as strategies for media/spokesperson development
- Manage and help create newsworthy and compelling press releases in AP Style
- Manage and help edit and oversee creative and compelling blogs
- Edit and proofread communications materials
- Help facilitate relationships with key reporters and major media outlets to earn media
- Manage and oversee the organization and implementation of media interviews and train speakers
- Mange the development of speakers bench for media
- Manage and help create and maintain robust media list
- Mange spokespeople development and act as a spokesperson as necessary. Conduct media training as necessary for staff and volunteers
- Ability to be creative in identifying and executing media opportunities
- Manage oversight of Region's social media accounts and ensure that regular and consistent postings occur.
- Work to expand social media presence and utilize social media to promote programs and services and generate financial support.
- Oversight of Chapter websites and serve as editor for weekly eNewsletter
- Manage and help create graphics in compliance with brand guidelines
- Manage branded materials and provide guidance and oversight to Association staff on key messages, signature events, web and other communications as assigned
- Ensure new community resources and related events are directed to chapter websites
- Represent the Association at appropriate public events, conferences, and workshops
- Represent the Region's Communications efforts at National level when applicable
- Manage, Monitor and report on the effectiveness of marketing efforts
- Report all measurements that apply to strategic goals as directed by the Association
- Develop a sense of shared mission with staff to jointly achieve organization-wide goals and support the success of each department
- Generate opportunities to increase awareness and financial support for the Association by collaborating on fundraising events and program services initiatives
Educational Background:
Bachelor's degree in public relations, communications, or related field
Skills/Experience:
- At least five years of management experience supervising remote team members
- At least 10 years of leadership experience in marketing, communications, development or business-related field
- At least 10 years of experience managing large-scale marketing initiatives and regional campaigns
- Advanced experience in regional budget creation and management for multiple markets
- Experience with regional markets – most specifically large and mid-sized Florida markets
- Experience with communications in Alzheimer's disease or other healthcare issues is a plus
- Commitment to the mission of the Alzheimer's Association
- Strong organizational and project management skills
- Knowledge of community media resources
- Strong organizational skills to organize, implement and evaluate communication initiatives
- Strong written and oral communication skills; strong public speaking skills
- Advanced level media and AP style writing
- Proven record/portfolio of creative and compelling writing
- Creative and compelling graphics experience
- Advanced level social messaging skills
- Advanced level copyediting and proofreading skills
- Advanced level writing for digital communications such as enews, social media and website
- Proven ability to develop key stories and successful media pitches
- Ability to listen effectively
- Good decision-making skills
- Proficient in Microsoft Office products, especially Word, Excel, Power Point and Google applications; willing and able to perform all training required for Alzheimer's Association organizational CRM system
- Working knowledge of Convio/Blackbaud/Luminate, RedDot, Kentico
- Ability to work independently
- Presents self in a professional manner
- High level of integrity, diplomacy, and initiative
- Ability to work independently and in a team-oriented environment
- Ability to establish and maintain effective working relationships
- Ability to prioritize workload and meet deadlines
- Ability to communicate in person, by phone and electronically with internal and external constituents
- Ability and willingness to work evenings and weekends as needed
- Ability to analyze data and present in written and oral form
- Ability to operate standard office equipment
- Ability to stand or sit for long periods of time
- Ability to lift maximum of 30 lbs
- Ability to travel locally and regionally as needed to perform job duties
- Must have a valid driver's license
Job Function:
Organization Info
Listing Stats
Post Date:
Mar 22 2018
Active Until:
Apr 22 2018
Hiring Organization:
Alzheimer's Association
industry:
Nonprofit