Chief Marketing Officer

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YMCA of the USA
Chicago, IL, USA
Full-time

The Chief Marketing Officer will be a key part of the Company’s executive leadership team and will partner with leaders to establish and execute the YMCA’s strategic growth plans. Leadership is expected in digital, media strategy, analytics, brand development, market assessment, pricing strategy and brand building.

Areas of Responsibility: 
  • Develop overall brand strategy and positioning
  • Develop and execute multi-channel marketing strategies to include field and event marketing; content marketing, and digital and email marketing
  • Create digital content which clearly and consistently communicates the YMCA’s brand
  • Develop and oversee the implementation of website and social media optimization strategies including search, ad, and retargeting placements.
  • Refine organizational understanding and execution based on primary and secondary market research and customer data analytics
  • Monitor business metrics including marketing spend, and profitability to optimize online strategies
  • Track and report the company’s overall marketing performance and the development of effective brand guidelines, budgets, tactics and resources needed to achieve strategic growth goals
  • Articulate, monitor, track and evaluate clear and measurable marketing goals and performance benchmarks
  • Develop and own agency relationships to ensure successful integration into the overall marketing strategy
  • Foster cross-functional support, buy-in and collaboration across the organization to execute marketing initiatives and build the brand
  • Lead and mentor a team of online content creators and digitally experienced marketing, communications and sales staff
Educational Background: 
Bachelor’s Degree in Communication, Marketing, Psychology.MBA or related advanced degree preferred.
Skills/Experience: 
  • 7+ years’ brand management, marketing, sales, consumer engagement, and communications experience in a consumer-facing organization.
  • Demonstrated experience engaging consumers across the lifecycle to enhance brand awareness and drive revenue, customer acquisition and retention.
  • Experience leading execution of integrated sales and customer relationship management strategies including digital and offline engagement channels.
  • Strategic experience leveraging consumer demographics, market research and customer trends in order to develop insights, remain competitive and meet revenue goals.
  • Exceptional analytical skills to inform sales and customer strategy and execution.
  • Demonstrated strategic planning and fiscal management skills with the ability to create effective operating plans amidst multiple, competing priorities.
  • Proven experience leading, engaging, motivating and developing high performing teams.
  • Ability to collaborate with multiple stakeholders to define and execute strategies
  • Ability to travel locally to multiple YMCA locations in the Chicagoland area.
How to Apply: 

https://www.ymca.net/career-opportunities/details/39402

Job Function: 
Executive & Senior Management
Communications & Public Education

Organization Info

YMCA of the USA

Overview
Headquarters: 
Chicago, IL, United States
Website: 
ymca.org
Annual Budget : 
$100-500M
Founded: 
1983
About Us
Areas of Focus: 
Community Service / Capacity Building / Volunteerism
Youth / Children
Recreation / Sports
Mission: 

The YMCA mission is: To put Christian principles into practice through programs that build healthy spirit, mind and body for all. YMCA of the USA (Y-USA) is the national resource office for the Y, one of the nation's leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across the U.S., 2,700 Ys engage 22 million men, women and children – of all ages, incomes and backgrounds – to nurture the potential of children and teens, improve the nation's health and well-being and provide opportunities to give back and support neighbors. Anchored in more than 10,000 communities, the Y has the longstanding relationships and physical presence needed not just to promise, but also to deliver, lasting personal and social change.

Programs: 
  1. YOUTH DEVELOPMENT: Nurturing the potential of children and teens
  2. HEALTHY LIVING: Improving the nation’s health and well-being
  3. SOCIAL RESPONSIBILITY: Giving back and providing support to neighbors

Listing Stats

Post Date: 
Jun 19 2019
Active Until: 
Jul 19 2019
Hiring Organization: 
YMCA of the USA
industry: 
Nonprofit