The Senior Membership Director will direct all aspects of membership including recruitment of new members and retention of existing members. Provides leadership to Membership Coordinators and Marketing Assistant for the Family Center. Develops, plans and implements new procedures and methods within Association guidelines to achieve strategic goals. Assists the Family Center District Vice President in development of member-centered programs and provides a leadership role as assigned to the Annual Fundraising Campaign and key Family Center initiatives.
The YMCA of South Hampton Roads is recognized as a cutting-edge leader in the YMCA movement and serves over 250,000 children and families throughout Coastal Virginia and Northeastern North Carolina. Our Association strongly supports staff development, training, and encourages membership in the nation’s largest active chapter of Association of YMCA Professionals (AYP).
In addition to a robust benefit program, the YMCA of South Hampton Roads also provides training to secure a promising future for our employees and our association. Excellent benefits package includes competitive pay, generous time off, membership, health benefits and the industry leading 12% retirement plan
- 70% management of membership departments and serving as membership director.
- 20% leadership to annual giving and other special projects.
- 10% association and family center meetings and/or manager on duty assignments.
Priorities:
- Responsible for development and execution of membership and marketing budget for Great Bridge/Hickory Family Center and The Y at Edinburgh.
- Supports recruitment of new members and retention of existing members through the creation of successful marketing plans and strategies to achieve financial goals of the family centers.
- Supervises all aspects of the membership department at Great Bridge/Hickory YMCA and The Y at Edinburgh locations.
- Leads assigned aspects of the fundraising campaign.
- Participates in staff meetings and/or related meetings
- Plans, schedules and leads all membership department meetings.
- Adheres to all policies, guidelines, rules, and best practices as outlined by the YMCA of South Hampton Roads or as directed by supervisor.
- Coordinates with the business office as necessary on financial transactions.
- Enforces all HR policies including dress code, code of conduct, and service creed.
- Achieves goals for community gifts section of annual campaign.
- Serves as Manager on Duty as assigned.
- Incorporates the five core values of caring, honesty, respect, responsibility andfaith into all aspects of YMCA programs.
- Promotes the YMCA mission, vision and character developments into all programming.
- Provides leadership to Membership Coordinators and Marketing Assistant for the family center.
- Assists in all areas as assigned.
MEMBERSHIP DEPARTMENT:
- Works closely with and follows the direction of the Vice President of membership and marketing to ensure standard delivery of the Association Membership agenda.
- Implements membership strategies that support recruitment of new members and retention/engagement of existing members.
- Fosters a climate of innovation and resolves problems to ensure member satisfaction.
- Recruits, hires, trains, develops, schedules and directs personnel and volunteers as needed.
- Reviews and evaluates staff performance.
- Develops strategies to motivate staff and achieve goals.
- Promotes program and membership enrollment in interactions with existing and potential members.
- Coordinates program registration, including logistics to support phone, walk-in and online registration.
- Prepare all marketing plans and monthly sales campaign strategies to ensure overall success for each monthly goal.
- Coordinates with marketing efforts to maximize enrollments and provides ongoing support to Program Directors on related issues.
- Participates in the planning of the annual budget; manages and implements the approved budget for membership and takes appropriate action to correct variances.
- Ensures proper implementation of front desk procedures. Reviews and updates front desk procedures and communicates changes to staff.
- Organizes membership events at the YMCA and represents YMCA at community events to promote the YMCA.
- Previous supervisory experience in customer service preferred which would include five or more years of experience managing exempt personnel.
- Supervision of a 2,000+ membership unit YMCA or equivalency preferred.
- Supervision of budget exceeding $2 million.
- Demonstrated track record of generating leads and closing sales.
- Strategically planning and tactical execution experience that resulted in achievement of goals.
- Excellent personal computer skills and experience with standard business software.
- Must be able to work flexible hours including evenings, weekends and holidays.
- Ability to relate effectively to diverse groups of people from all social and economic segments of the community.
Salary: $42,000.00 - $50,000.00