The Membership Director will direct all aspects of membership for the Family Center including recruitment of new members, prospecting, sales and promotions, member retention, and supervision of assigned member services staff. The Membership Director develops, plans and implements new membership growth opportunities to achieve strategic goals and assists the Executive Director and Program Directors in development of member-centered programs and provides a leadership role as assigned to the Annual Fundraising Campaign.
The YMCA of South Hampton Roads is recognized as a cutting-edge leader in the YMCA movement and serves over 250,000 children and families throughout Coastal Virginia and Northeastern North Carolina. Our Association strongly supports staff development, training, and encourages membership in the nation’s largest active chapter of Association of YMCA Professionals (AYP).
In addition to a robust benefit program, the YMCA of South Hampton Roads also provides training to secure a promising future for our employees and our association. Excellent benefits package includes competitive pay, generous time off, membership, health benefits and the industry leading 12% retirement plan
- Promotes the Family Center by organizing membership recruitment and retention events at the YMCA and represents the YMCA at community events. Initiates and builds strong relationships with Community partners.
- Recruits, hires, trains, develops, schedules and directs sales personnel and volunteers as needed. Reviews and evaluates staff performance. Develops strategies to motivate staff and achieve goals of sales, customer service, and member retention.
- Promotes program and membership enrollment in interactions with existing and potential members. Coordinates program registration, including logistics to support phone, walk-in and web registration. Responsible for in-house social media promotion management. Coordinates with marketing efforts to maximize enrollments and provides ongoing support to Program Directors on related issues.
- Participates in the planning of the annual budget; manages and implements the approved budget for membership and takes appropriate action to correct variances.
- Ensures proper implementation of front desk procedures. Reviews and updates desk procedures and communicates changes to staff. Coordinates with the business office as necessary on financial transactions.
- Leads assigned aspects of the annual fund-raising campaign.
- Performs all duties and functions of Membership Associate level I and II.
- Works closely with and follows the direction of the Senior Vice President of Association Services and Vice President of Membership and Marketing to ensure standard delivery of the Association Membership Agenda.
- Participates in Center staff meetings, association all-staff and Design Team meetings and/or related meetings.
- Plans, schedules and leads all membership associate meetings.
- Adheres to all policies, guidelines, rules, best practices as outlined by the YMCA of South Hampton Roads or directed by supervisor.
- Assist in all areas as assigned.
Division of Duties:
- 70% management of membership departments and serving as membership director.
- 20% leadership to annual giving and other special projects.
- 10% association and family center meetings and/or manager on duty assignments.
Priorities:
- Supports recruitment of new members through creation and implementation of sales and marketing plans to achieve center financial goals.
- Creates and implements effective retention plans for existing members to achieve financial goals of the family center.
- Creates a member-focused culture and models relationship-building skills (including Listen First) in all interactions with members, volunteers and staff. Fosters a climate of excellent customer service, strong member relations, promotes innovation and resolves problems to ensure member satisfaction.
- Previous supervisory experience in sales and customer service preferred which would include three or more years’ experience in managing part-time and/or full-time personnel.
- High energy, self-motivated personality with a demonstrated track record of generating leads and closing sales.
- Strategic planning and tactical execution experience that resulted in achievement of goals.
- Excellent personal computer skills and experience with standard business software.
- Must be able to work flexible hours including evenings, weekends, and holidays.
- Ability to relate effectively to diverse groups of people from all social and economic segments of the community.
Salary: $36,000.00 - $46,000.00