Director of Marketing and Communications will develop and execute a best in class communication plan for Big Brothers Big Sisters of Central Carolinas (BBBSCC), with both an internal and external focus. Managing communications and a broad range of public relations activities that promote, enhance and protect the organizations’ brand, advance the agency’s position with relevant constituents, drive boarder community awareness and forward our strategic direction
Areas of Responsibility:
- Develop and execute an integrated strategic marketing and communication plan to achieve agency objectives by advancing BBBSCC’s brand identity; increasing awareness of its programs and priorities; and increasing its visibility across key stakeholder audiences.
- Capitalize on opportunities such as National Mentoring Month and National Volunteer Week to position BBBSCC as the premier youth –serving organization in Charlotte, Cabarrus and York County.
- Create public relations strategy that will allow BBBSCC’s leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers.
- Work with leadership team and staff to recognize internal and external communications opportunities and solutions. Define and execute appropriate strategies to support them.
- Identify unique and cost effective ways for BBBSCC to communicate with its target audiences. Desired focus is on using social media.
- Provide leadership and direction for the Marketing Committee and serve as an agency leadership team member. Assist in develop and execution of agency wide tactical and strategic direction.
- Maintain knowledge of Big Brothers Big Sisters of America (national) marketing opportunities and incorporate into local plan, when applicable.
- Develop metrics to evaluate the success of communications activities and initiatives. Produce and analyze data and reports as needed.
- Responsible for editorial direction, design, production and distribution of all organization materials including print and electronic assets.
- Coordinate media interest in the organization and ensure regular contact with target media and appropriate response to media requests.
- Act as the organization’s representative with the media. Prepare Executive Director and other appointed media representatives for media interviews and appearances.
- Oversee regular and relevant market research. Monitor trends.
Educational Background:
Bachelor’s Degree in journalism, communications or related field required: an advance degree in a relevant field is preferred.
Skills/Experience:
- 3-5 years experience in communications planning, writing editing, and production of newsletters press release, annual reports, marketing literature, and other print publications preferred.
Job Function:
Organization Info
Listing Stats
Post Date:
Aug 13 2018
Active Until:
Sep 14 2018
Hiring Organization:
Big Brothers Big Sisters of America
industry:
Nonprofit