This position, in partnership with the branch leadership team, will direct efforts to increase member sales and engagement at the Oldham County Family YMCA. The Membership Director, under the direct supervision of the Executive Director, is responsible for implementing ongoing tactics to engage new and returning members, creating sales opportunities outside of the Y facility and will build and directly supervise the membership department team that includes our Kids Club program. Strong organizational skills are a must.
The Membership Director takes an active role in the branch’s Annual Campaign, including volunteer and donor cultivation. Relationship building with members, potential members and the community is a high priority, as is the impact it has on member retention. Incumbent must have the ability to lead a team of peers and personally connect members to the Y and each other. This individual should possess leadership skills necessary to successfully communicate and engage with co-workers, members, associates, volunteers, donors and the public.
This is an opportunity to join an energetic, mission-oriented team committed to improving health and strengthening community through youth development, health living and social responsibility. The YMCA of Greater Louisville offers enrichment and networking opportunities throughout the YMCA Movement.
- Uphold the mission of the YMCA, and demonstrate behaviors that reflect a determined, nurturing, genuine, hopeful, and welcoming nature.
- Model the YMCA character and values of Caring, Honesty, Respect and Responsibility through your actions and conversations with members, and communicates our image using the Y’s Voice of Genuine, Nurturing, Hopeful, Welcoming, and Determined.
- Implements membership strategies that support recruitment of new members and retention of existing members.
- Creates a member-focused culture and models relationship-building skills in all interactions.
- Fosters a climate of innovation and resolves complaints, questions, and concerns with care.
- Recruits, hires, trains, develops, schedules, directs, provides back up, and evaluates staff and volunteers.
- Develops and directs high quality member engagement strategies and programs which support branch and association mission, goals and strategies.
- Promotes program and membership enrollment in interactions with existing and potential members.
- Coordinates program registrations, including logistics to support phone, walk-in and web registration.
- Demonstrates a commitment to the charitable work of the YMCA and accepts a leadership role in the activities and events of the YMCA Annual Campaign.
- Participates in the planning of the annual budget; manages and implements the approved budget for membership and takes appropriate action to correct variances
- Provides leadership and excellent supervision to the Kids Club program.
SCOPE OF RESPONSIBILITIES:
- Supervise 20 – 25 PT staff and 1 FT staff.
- Successfully operate an annual membership budget of greater than $700,000.
- Provide peer leadership to ensure the total membership experience.
- We seek proven skills in membership development, marketing, financial development, fiscal management, program development, volunteer development and community partnerships. Candidate must be able to nurture a high-performing team of staff and volunteers focused on relationship-building and member involvement.
- Bachelor's degree in marketing, human services, recreation, business or related field, plus two or more year’s related experience or training, or equivalent combination of education and experience preferred.
- Two or more years of management experience, preferably in a YMCA or other not-for-profit.
- Ability to direct assigned operations including volunteer development, supervision of staff, development and monitoring of budgets, marketing and public relations and program development/management.
- Prefer knowledge of, and previous experience with membership recruitment and/or retention programs
- YMCA Team Leader or Multi-Team/Branch Leader certification preferred.
- CPR, First Aid & other program specific certifications required upon or after hire.
- Must be willing and able to work a flexible schedule, particularly evening, morning, and weekend hours
- Excellent problem solving, organizational and communication skills
- Strong leadership and excellent customer service skills
- Ability to set the standards for and model exceptional member service and build a culture of member involvement and engagement in all staff
- A positive, can-do attitude and the ability to work creatively and independently or as part of a team
- Sound judgment and decision making as well as problem solving and interpersonal skills to relate to people of all socio-economic levels and diverse backgrounds
- Ability to provide facility tours, travel locally to meetings and stand for many hours at a time
- Proficiency in Microsoft Office and database software, DAXKO.
Salary: $40,000.00