Marketing Communications Coordinator

Online Marketing Coordinator: 

• Maintain online presence for YMCA of SPBC.
• Responsible for implementing marketing strategies on all social media platforms.
• Manage all social media outlets for the YMCA of SPBC which includes creating social media content calendar, handling customer interactions (responding to posts/messages), maintaining regular posts/content, and forwarding any issues to appropriate Director in a timely manner.
• Responsible for managing YMCA social App including updating events, schedules, push notifications and communicating any requests/issues to Daxko rep.
• Build and maintain online Blog presence. 

Website Content Coordinator: 

• Responsible for managing and maintaining the YMCA of SPBC website.
• Ensure website content is accurate and consistently updated. Ensure content and images are professional, interactive and effective in communicating our services and programs.
• Work with Program Directors to ensure local web pages are current and reflect consistency throughout the site as we communicate to multiple audiences.

Internal Marketing Design:

• Maintain and update printed marketing materials, member communication pieces and templates including monthly/quarterly newsletters, program brochures, internal branch marketing pieces and promotions using in-house Graphic Design software.
• Ensure program department compliance with established brand standard policies. 
• Follow up bi-weekly/monthly with each department to ensure they are following brand standards and ensure messages are supportive of and consistent with marketing strategies.
• Assist departments in creating marketing materials in order to ensure brand compliancy, as needed.

Email Marketing:

• Responsible for coordinating all email marketing efforts for YMCA of SPBC.
• Create, review and execute weekly/monthly e-newsletters.
• Create appropriate email lists for e-newsletters working with branch Membership Directors. Email newsletters include (but not limited to) Y Happenings, Sports at a Glance, SEER communications and various other marketing promotions.

Photography/Videography:

• Responsible for coordination and production of all video content (testimonials, demos, program features, etc.) for internal and external use.
• Responsible for taking photos for use in print and digital marketing materialsincluding special events, program activities, head shots, etc.
• Maintain photo/video library for YMCA of SPBC and serve as resource liaison.      

Public Relations:

• Under supervision of Marketing Director, coordinate and facilitate Public Relations efforts for YMCA of SPBC.
• Submit calendar listings for all events, programs, etc. in a timely manner.
• Constantly seek opportunities for Y stories, program features, etc. related to the Y’s mission for submission to media.
• Write and produce content such as press releases for regular submission to the media.
• Calculate garnered impression results for tracking/analysis.
• Form and maintain relationships with appropriate media producers, reporters, etc. and uphold database of key media contacts.