Membership Director

• Develops, implements and sustains membership strategies for recruitment of new YMCA members and retention of existing members. Creates a member-focused culture and models relationship-building skills in all interactions.
• Promotes program and membership enrollment in interactions with existing and potential members. Coordinates program registration, including logistics to support phone, walk-in and web registration. Coordinates with marketing efforts to maximize enrollments and provides ongoing support to Program Directors on related issues.
• Ensures a level of service and engagement that fosters loyalty among those we serve. Provides training and quality control to assure high quality customer care at all service areas.
• Organizes membership events at the YMCA and represents the YMCA at community events to promote the YMCA.
• Ensures proper implementation of front desk procedures. Reviews and updates desk procedures, including facility emergency protocol, and communicates changes to staff in a clear, concise way.
• Participates in the planning of the annual budget; manages and implements the approved budget for membership and takes appropriate action to correct variances
• Lead membership staff effectively focusing on communication
• Recruit, hire and supervise new staff members providing on-boarding and development to aid in their success.

Essential Functions

• Implements membership strategies that promote recruitment of new members and retention of existing members. Ensure utilization of all ‘Gulick’ strategies throughout the organization.
• Organizes assigned staff to support membership development and retention goals. Identifies and resolves problem areas to ensure member satisfaction.
• Conducts ongoing assessment of staff functions to determine required core competencies and skills; and designs and implements training as needed.
• Recruits, hires, trains, develops, schedules and directs personnel as needed.  Reviews and evaluates staff performance. Develops strategies to motivate staff and achieve goals.
• Coordinates and ensures appropriate utilization of all volunteers.
• Promotes program and membership enrollment in interactions with existing and potential members.
• Coordinates program registration, including logistics to support phone, walk-in and web registration. 
• Coordinates with marketing efforts to maximize enrollments; and provides ongoing support to Program Directors on related issues.
• Participates in the planning of the annual budget; manages and implements the approved budget for membership and takes appropriate action to correct variances.
• Ensures proper implementation of all front desk procedures, membership administration and banking responsibilities. 
• Reviews and updates desk procedures and communicates changes to staff.  Coordinates with the finance team as necessary on financial transactions.
• Organizes membership events at the YMCA and represents the YMCA at community events to promote the YMCA.
• Leads assigned aspects of the Annual Support Campaign.
• Participates in staff meetings and/or related meetings.