The Email Strategy Manager reports to the senior manager of engagement communications and helps coordinate the Foundation’s national email communication program. The email manager develops email campaigns to support key programmatic initiatives, promote greater involvement with the organization, and drive action for advocacy and fundraising campaigns.
Areas of Responsibility:
- Coordinating all aspects of the Foundation’s national e-marketing program, including: planning email campaigns; developing email content; writing and editing copy; managing design and production; and disseminating emails.
- Collaborating with the digital communications team and key Foundation stakeholders including research, medical, public policy, community partnerships and fundraising program directors, to coordinate a range of online marketing and communications initiatives.
- Leading continuous advancement of the Foundation’s email features and capabilities including targeting, personalization, and template development in collaboration with multiple stakeholders.
- Championing efforts to increase volunteer stewardship though improving use and availability of preferences, content differentiation, and growing the Constituent Relationship Management (CRM) program.
- Tracking and compiling performance analytics and developing reports for program directors and senior leadership.
- Managing all aspects of the Foundation’s relationship with the email marketing vendor, including but not limited to contract renewals, platform updates, and day-to-day maintenance.
Educational Background:
Bachelor’s degree in English, PR/communications, marketing, journalism or a related field.
Skills/Experience:
- 5-8 years of relevant experience.
- Excellent writing and editing skills.
- Experience with EMMA or similar email software, advocacy software such as Phone2Action, and HTML; design skills preferred.
- High level of professionalism and strong communication skills.
- Ability to multi-task and effectively manage multiple priorities.
- Strong technical skills, including Microsoft Word, PowerPoint, and Excel.
Job Function:
Organization Info
Listing Stats
Post Date:
May 7 2018
Active Until:
Jun 7 2018
Hiring Organization:
Cystic Fibrosis Foundation
industry:
Nonprofit