The Membership & Marketing Director is responsible for the implementation and administration of membership strategies representing the YMCA mission, policies and character development. Duties include development of membership efforts that support the programs and services of the YMCA of Metropolitan Detroit ensuring membership goals are achieved; working with program areas to provide marketing and media support for all departments; provide communication between the association, branch, members, and community to guarantee satisfaction and quality of service.
Areas of Responsibility:
- Oversee the recruitment, interviews, hiring, supervision, and evaluation of highly motivated and productive membership development team. Provide support to staff as necessary. Ensure individual and staff awareness and understanding of YMCA programs and services, policies and procedures, and customer service and sales skills.Conduct staff meetings and trainings.
- Develop and implement annual membership growth and retention goals and objectives that include monthly and weekly action plans.
- Responsible for supervision and management of department budget.
- Identify and target specific markets and plan and implement member recruitment campaigns and promotions accordingly.
- Establish positive, result-oriented relationships with area businesses, corporations, and organizations.
- Oversee all aspects of membership sales, terminations, and exit interviews.
- Be responsible for the daily motivation of staff, setting daily, weekly, monthly performance goals.
- Input all daily prospects, new members, and marketing campaigns into Zoho.
- Must be proficient in Zoho, and Active net.
- Track all advertising response in Zoho and determine effectiveness of campaign/promotion.
- Develop and/or coordinate special events, presentations, seminars, and membership promotions within the community. Make sure event calendar is up to date with member engagement events.
- Oversee retention efforts including welcome letters, welcome phone calls and emails, termination letters, renewal notices, and termination follow up calls.
- Monitor and ensure at all levels the highest level of member satisfaction.
- Participate and support the YMCA of Metropolitan Detroit membership management team ensuring association-wide goals are met.
Educational Background:
Bachelor’s degree with an emphasis on marketing, public relations, or business administration is required.
Skills/Experience:
- Experience in sales, customer service, membership or a related field is required.
- Supervisory experience necessary.
- Strong oral and written communication skills required.
- Must be available to work a weekly schedule equal to five and a half days.
- Excellent personal computer skills and experience with standard business software, basic business principles and sound reasoning ability required. Must be proficient in Zoho and Active net.
- Ability to relate effectively to diverse groups of people from all social and economic segments of the community.
Job Function:
Organization Info
Listing Stats
Post Date:
Sep 2 2018
Active Until:
Oct 2 2018
Hiring Organization:
YMCA of the USA
industry:
Nonprofit