Digital Acquisition Production Specialist

• The Digital Acquisition Production Specialist is a member of TNC’s Digital Fundraising Department, reporting directly to the Associate Director of Digital Acquisition. S/He is responsible for supporting the Associate Director in implementing marketing strategies that help TNC acquire digital leads and prospects, converting them to donors at the highest quantities and in the shortest amount of time possible.
• The Digital Acquisition Production Specialist is an enthusiastic learner who is excited to jump into a new and growing team to contribute to multiple, fast-moving digital projects. The successful candidate has demonstrated the ability to utilize data and performance metrics to achieve results, is proactive and detail-oriented, and thinks quickly about how best to optimize current campaigns for highest impact. In coordination with the Associate Director, s/he will work closely with the Digital Fundraising team to maximize new donor revenue across multiple channels.

RESPONSIBILITIES AND SCOPE

• Assists the Associate Director of Digital Acquisition and Digital Acquisition team in executing strategies to acquire digital leads and prospects and convert them to donors
• Manages production and quality assurance of emails sent to new leads using Adobe Campaign
• Identifies, assembles and coordinates digital assets (such as landing pages, audience targeting files, creative and ad copy) needed to launch marketing campaigns aimed at recruiting new donors
• Creates and implements source codes and other tracking parameters across digital acquisition tactics and channels to collect and measure actionable data
• Partners closely with Digital Systems team and TNC’s digital vendors to understand and document pixel implementation and optimization processes, troubleshooting when necessary
• Seeks opportunities to bolster TNC’s organic digital search presence by implementing SEO best practices within assets that the Digital Acquisition team creates and advises on
• Helps facilitate and optimize the welcome/onboarding strategy for new leads, working closely with the Digital Acquisition team
• Helps facilitate and optimize creative and audience targeting needs for new digital prospects, working closely with Digital Marketing Manager and Digital Outreach Manager
• Identifies, assembles and coordinates reporting requirements that will help monitor long-term performance of new leads and donors
• Helps optimize TNC’s lead procurement process with vendors, ensuring that data hygiene is strong
• Assists in contract negotiation and approval processes for new TNC digital acquisition vendors
• Looks for opportunities to help TNC reach new audiences by more cost-efficient routes