This position builds the community’s understanding of the YMCA’s cause and impact; develops and implements effective marketing and communication strategies; and supports the work of the Y, a leading nonprofit committed to strengthening community through youth development, healthy living and social responsibility.
Areas of Responsibility:
- Develops the Y’s annual marketing and public relations plan.
- Produces all mass communications materials, including e-communications.
- Coordinates the YMCA Annual Dinner & Advocacy Days special events.
- Leads the coordination of the branches’ communication.
- Leads the communication-related trainings for the staff.
- Leads the coordination of the YMCA’s social media communications.
- Creates press releases, e-communications, newsletters, annual report, community benefit report, etc.
- Maintains electronic files of all department work.
- Develops, monitors and administers an assigned budget.
- Develops effective working relationships with service groups, community organizations and companies.
- Establishes and maintains positive relationships with media outlet representatives.
- Provides leadership and maintains good relationships with key YMCA staff and volunteers.
- Monitors the achievement of department and supplies all reports as requested.
- Plans and takes appropriate action to ensure that the goals and objectives are met.
- And of course, performs other duties as assigned.
Educational Background:
Bachelor's degree in related field preferred or equivalent combination of education and experience.
Skills/Experience:
- Previous professional experience in communications, advertising, and public relations.
- Excellent personal computer skills and experience with standard business software.
- Must have good interpersonal, public relations and communications skills, including the ability to make presentations and handle media inquiries.
- Preferred - Currently living here in the Lehigh Valley w/existing media relationships.
Compensation/Benefits:
Salary: $55,000.00 - $65,000.00
Job Function:
Organization Info
Listing Stats
Post Date:
Jul 7 2018
Active Until:
Aug 7 2018
Hiring Organization:
YMCA of the USA
industry:
Nonprofit