Position Responsibilities: manage and directly implement strategic communications and public relations across all areas of APNM and APV; achieve goals using paid and earned media, press releases/advisories/events, websites, social media, email alerts, and other digital content, with attention to brand, reputation for professionalism, quality, reliability, and relevance to New Mexico.
Areas of Responsibility:
Position Objectives:
- Create and implement a comprehensive Communications Plan
- Create and manage the creation and delivery of rich and creative content that is in line with our brand, engages audience segments with timely and relevant communications, and leads to measurable action.
- Work closely and collaboratively with leadership team, marketing director, and program staff to shape organizational and program messaging, information, outcomes, and vision into effective communication materials.
- Use tools to create and distribute communications, monitor and track communication targets, and identify measurable benchmarks for success (Google Analytics, Sprout Social, Salsa Engage, and Meltwater). Maintain all electronic media including, but not limited to press releases and media advisories, email alerts, videos, social media posts, special projects, etc.
- Manage communications related to lobbying efforts during the state legislative session by assisting with monitoring daily activity on-the-ground and generating constituent communications to support legislative work. Be on call for quick-turnaround media releases and constituent communications during legislative sessions.
- Under the direction of Marketing Director, contribute graphic design where requested.
- Establish system for sharing and managing digital assets with the Marketing Director.
Educational Background:
College degree required
Skills/Experience:
- At least five years relevant experience in advocacy communications and public relations.
- Strong background in and understanding of the animal protection movement required.
- Ability to assess problems/issues, and articulate potential solutions and tools to facilitate positive outcomes.
- Ability to effectively and professionally communicate and work with staff (internal clients) in a diverse team environment, and for a diverse constituency.
- Self-motivated, self-confident, detail-oriented.
- Excellent persuasive and professional written and verbal communication skills.
- Can respond with flexibility to changes in work priorities and circumstances.
- Highly organized with the ability to manage multiple tasks simultaneously while meeting deadlines.
- Computer-literate and experienced in using a variety of computer software including email, Excel, Word, Powerpoint, database/advocacy software (Salsa Engage), Meltwater, Smartsheet.
- Familiarity with New Mexico preferred.
- Demonstrable graphic design experience preferred, with online portfolio available for review.
Compensation/Benefits:
$41,000 to $63,000 depending on years of relevant experience
How to Apply:
Send cover letter and resume to Daniel Abram, Deputy Director, [email protected]. Applications without cover letters will not be considered.
Job Function:
Listing Stats
Post Date:
Apr 29 2020
Active Until:
May 29 2020
Hiring Organization:
Animal Protection of New Mexico
industry:
Nonprofit