Outreach and Community Relations Director

• Develops and manages annual marketing plan in accordance with the mission, strategic planning, and goals of the YMCA.
• Directs and oversees all operations related to marketing.
• Implements membership and marketing strategies that focuses on recruitment of new members and retention of existing members.
• Develops and implements tactics to effectively communicate the impact of YMCA programs and services.
• Coordinates membership events at the YMCA and represents the YMCA at community events to promote the YMCA.
• Develops annual operating goals, objectives and plan for the marketing and communications.
• Monitor and evaluate success of strategies to ensure that the goals and objectives are met.
• Establish contacts with the media representatives and submit press releases when appropriate.
• Make presentations about the YMCA to groups, organizations, etc. to increase awareness and presence in the community.
• Develop, edit and publish attractive, accurate, timely and informative print communication materials meeting YMCA branding requirements.
• Develop, implement and maintain the YMCA’s social media strategy.
• Maintain the YMCA website with updates and changes in content.
• Facilitates ongoing communication with Strong Kids Campaign volunteers and donors. Provide information on the impact of the YMCA and the importance of the campaign.
• Integrates the use of technology and social media to enhance the effectiveness of the annual Strong Kids Campaign.
• Provides support for fundraising events, conferences and meetings including mailings, printed materials, etc.
• Work directly with program directors to develop strategies to increase participation in various programs offered by the YMCA.
• Maintains positive open communication with staff and serves as a resource for all departments.
• A willingness to commit to the mission of the YMCA.
• Promote YMCA membership, programs and services.
• Promote and incorporate the YMCA’s mission, four core values and areas of focus into all marketing plans and strategies.
• Ability to work flexible schedule as needed with core hours established.
• Ability to establish and maintain harmonious relationships with staff, volunteers, members and the general public.
• Responds to emergency situations in accordance with CPR, First Aid and the Aberdeen Family YMCA policies and procedures. Completes incident and accident reports as required.
• Be involved in community activities to the benefits of the YMCA and its programs.
• Attend and participate in staff meetings and/or related meetings and approved trainings.
• Assist with special events as needed.
• Work Manager on Duty (MOD) shifts as assigned.

Complete other duties as assigned.

Cause-Driven Leadership® Competencies

COMPETENCIES: To perform this job successfully, the employee will demonstrate the following competencies to perform the essential functions of the position.

• Adaptability: Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with occasional change, delays, or unexpected events. Asks supervisor when unsure of priorities.
• Analytical Skills: Ability to process complex or diverse information.
• Attention to Detail: Works to ensure high quality results; acts in timely manner.
• Collaboration: Champions inclusion activities, strategies, and initiatives. Builds relationships to create small communities. Empathetically listens and communicates for understanding when negotiating and dealing with conflict. Effectively tailors communications to the appropriate audience. Provides staff with feedback, coaching, guidance and support.
• Cooperation: Being pleasant with others and displaying a good-natured, cooperative attitude in line with YMCA values.
• Customer Service: Manages difficult or emotional customer situations; responds promptly to customer needs; solicits customer feedback to improve service; responds to requests for service and assistance.
• Delegation: Delegate work assignments, give authority to work independently, set expectations, and monitor delegated activities.
• Dependability: Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; and completes tasks on time.
• Initiative: Volunteers readily; seeks self-development opportunities; seeks increased responsibilities; looks for and acts upon opportunities; asks for and offers help when needed.
• Judgment: Display willingness to make decisions; exhibit sound and accurate judgment; and make timely decisions.
• Leadership: Inspires and motivates others to perform well; effectively influences actions and opinions of others; accepts feedback from others; gives recognition as appropriate.
• Management Skills: Involves staff in planning, decision-making, facilitating and process improvement; be available to staff; provide regular performance feedback; and develop subordinates’ skills and encourages growth.
• Mission Advancement: Models and teaches the Y’s values. Ensures a high level of service with a commitment to changing lives. Provides volunteers with orientation, training, development and recognition. Cultivates relationships to support fund-raising.
• Motivation: Sets high expectation and challenging goals. Creates a positive environment for high performance results.
• Operational Effectiveness: Provides others with frameworks for making decisions. Conducts prototypes to support the launching of programs and activities. Develops plan and manages best practices through engagement of team. Effectively creates and manages budgets. Holds staff accountable for high-quality results using a formal process to measure progress.
• Oral Communication: Speaks clearly and persuasively; listens and gets clarification when necessary; responds informatively to questions; provides clear direction when needed.
• Personal Growth: Shares new insights. Facilitates change; models adaptability and an awareness of the impact of change. Utilizes non-threatening methods to address sensitive issues and inappropriate behavior or performance. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.
• Planning and Organization: Prioritize and plan work activities; use time efficiently; and develop realistic action plans.
• Problem Solving: Identifies and resolves problems in a timely manner; assesses actions needed and responds as trained to carry out procedures; uses reason to apply knowledge to immediate situations.
• Professionalism: Approaches others in a polite and tactful manner; maintains composure and reacts well under pressure; treats others with respect and consideration; accepts responsibility for own actions; follows through on commitments.
• Quality Management: Explore ways to improve and promote quality; demonstrate accuracy and thoroughness; and maintain compliance with legal and regulatory aspects.
• Safety and Security: Follows safety and security procedures; reports unsafe conditions; uses equipment and materials properly.
• Self-Control: Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
• Stress Tolerance: Job requires accepting criticism and dealing calmly and effectively with high stress situations.
• Teamwork: Balances team and individual responsibilities; exhibits objectivity and openness to others' views; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; able to build morale and group commitments to goals and objectives; supports everyone's efforts to succeed.
• Written Communication: Writes clearly and concisely.