Assistant Director must be able to work harmoniously and professionally with a variety of personalities including donors, committee members, Board of Directors, Y members, and fellow Y Directors. Fundraising responsibilities include assisting with the Y’s annual support campaign, along with contributing to and implementing year-round donor communication and cultivation strategies, as well as assisting with fundraising special events. Marketing responsibilities include the execution of as well as the optimization of day-to-day marketing programs including quarterly program brochures, program promotion, semi-annual community newsletter, advertising, public relations, and internal/external communications.
Areas of Responsibility:
- Execute and manage day-to-day marketing activities including: social media, program promotional materials, digital signage updates, advertisements, mobile app updates, press clipping, competitive monitoring, etc.
- Collaborate with outside agency and program directors to manage production of session program brochures.
- Prepare and distribute press releases, coordinate media coverage at Y events, and identify media sources.
- Execute day-to-day fund-raising activities in support of the annual support campaign, capital campaigns, and special events.
- Assist in maintaining fundraising database.
- Assist with grant research and application, prospect research, and other fundraising needs.
- Assist with developing and maintaining Marketing and Financial Development budgets.
- As appropriate, attend Marketing and Financial Development Committee meetings, work with committee members, and assist in developing and executing strategies.
- Track website activity and identify optimization tactics
- Plan and execute staff annual support campaign
- Serve as a resource for other Y departments and contribute to initiatives/events as appropriate.
- Represent Y at appropriate community events in conjunction with Director of Community Engagement (i.e. sidewalk sale, pop-up park, etc.)
- Assist with taking photographs of Y events/programs.
- Serve as a “Y Brand Ambassador” ensuring national brand guidelines are adhered to throughout the Y and all departments.
- Work with Directors to implement individual marketing strategies to achieve their program goals keeping consistent with the Y’s overall marketing strategy.
- Serve as internal creative services assisting staff with flyers, brochures, signage production, etc.
- Serve as back-up for emergency member communications (facility closings, delays, etc.)
- Be knowledgeable of the “40 Developmental Assets” set forth by the Search Institute. For more information please see their website www.Search-Institure.org.
- Employee regularly demonstrates behaviors in each of the YMCA Four Core Values: Caring, Honesty, Respect, and Responsibility.
- Perform other duties as designated by the supervisor.
- Job Description may be changed at any time by supervisor.
Educational Background:
Minimum bachelor’s degree in Marketing, English, Communications, or related field of study. Minimum of 1-3 years of career experience.
Skills/Experience:
- This position requires the ability to maintain harmonious relationships with staff, members, volunteers, and the general public.
- Superior written and oral communication skills, strong team ethic, and high attention to detail.
- Experience writing, editing, and proofreading in a fast-paced, deadline-driven environment.
- Experience with media relations and writing press releases.
- Knowledge of fundraising operations, methodology and Raisers Edge software helpful but not required
- Technical competencies: Advanced skills in Microsoft Office Suite (Word, Excel, PowerPoint, Publisher) essential. Desirable: Raiser’s Edge or other fundraising software, and graphic design experience using InDesign, Photoshop, or comparable software.
- Creative and innovative spirit.
- Knowledge of YMCA history and mission, both locally and nationally. YMCA experience desirable.
Compensation/Benefits:
Salary: $39,600.00 - $49,400.00
Job Function:
Organization Info
Listing Stats
Post Date:
Jan 10 2018
Active Until:
Feb 10 2018
Hiring Organization:
YMCA of the USA
industry:
Nonprofit